Todd S.

POWERFUL IDEAS CLEAR MESSAGING COPY THAT CONNECTS Put your competitor’s logo above your copy. Does it still make sense? If it does, we’ve got work to do. Sometimes the problem isn’t the writing. It’s that nobody’s found the idea worth writing about. Other times, the idea is there, buried beneath too many words. I’ve spent 28 years finding it, sharpening it, and getting it across. WHAT MAKES ME DIFFERENT I don’t just write what a business wants to say. I look for what it can say that its competitors can’t. That means digging into what makes a brand different, finding the right positioning, and turning it into distinctive ideas, messaging, names, and copy. My background includes work at Energy BBDO, FCB Chicago, Leo Burnett, and Walton Isaacson, for brands including Capital One, HP Financial Services, Intel, Siemens, Xero Cloud Accounting, and Ziploc. WHAT CLIENTS HIRE ME FOR Usually, one of two things: 1. Something new. Brand positioning, naming, messaging, website copy, landing pages, product descriptions, email campaigns, or advertising that needs an original idea behind it. 2. Something that isn’t working. Copy that’s generic, cluttered, unfocused, or simply not communicating what makes the business worth choosing. In either case, the goal is the same: find the strongest idea, communicate it clearly, and make it impossible to mistake your brand for someone else’s. SERVICES Brand Positioning & Strategy • Brand & Product Naming • Brand Messaging • Website Copy • Landing Pages • Advertising Concepts & Headlines • Email Campaigns • Product Descriptions • Social Media Advertising • Copy Editing & Refinement INDUSTRY EXPERIENCE Banking & Financial Services • Technology & SaaS • Healthcare & Mental Health • Hospitality • Hotels & Resorts • Restaurants • Travel & Tourism • Wellness • Nonprofits & Mission-Driven Organizations Whatever your industry, just ask. Good writing gets attention. A good idea gives people something worth paying attention to. If your brand sounds like everyone else's, let's find out why—and give people a reason to choose you.