Samuel J.
Shopify Expert | CRO, Optimisation & Store Builds for DTC Brands
Most Shopify stores are overcomplicated and underperforming. I help DTC brands simplify, fix what's holding them back, convert more without increasing ad spend, while future proofing for growth. Whether you're running a bloated custom theme that locks your team out of every change, or a paid theme that's never been optimised for conversion, I come in, cut through the complexity, and build stores that work harder for your brand. What I help with: ✅ Store audits: identifying exactly what's holding your store back, then implementing the fix ✅ CRO implementation: structured conversion design applied across the entire customer journey ✅ Shopify re-theme: moving from custom or outdated themes to clean, conversion-focused paid themes ✅ Shopify store builds: built for performance from day one ✅ Klaviyo setup and essential flows: email that convert from launch I've worked with over 50+ brands across six, seven, and eight figures. From exciting startups to established DTC names. 10 years in Shopify and ecommerce. 100% Job Success. Certified Shopify Partner. If you're not sure what you need, start with a conversation. I'll tell you honestly what will move the needle. "10/10 - Would highly recommend. We knew what we wanted to achieve with this project, but weren’t sure how to go about it. Luckily Sam’s expert knowledge of CRO practises, and swift implementation, reassured us that we made the right hire. We intend to use Sam for all our future Shopify projects." - Kind words from Ian Thomas, Director, Bulldog Gear.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $1.1k
Billed in all: $57,422$57k
$379 in the last 6 months
Across 50 contracts
Earnings, last 30 days
Skill rankings: Top 26% in Graphic Design
Ranked by MRR among everyone on Upwork with the skill.
- #717Set Up Shopify Site1,974 freelancers · 🇦🇺 #4Top 36%🇦🇺#4 of 8
- #920Shopify Website Redesign2,433 freelancers · 🇦🇺 #2Top 38%🇦🇺#2 of 14
- #1,182Shopify Apps3,368 freelancers · 🇦🇺 #5Top 35%🇦🇺#5 of 15
- #1,187Shopify Templates3,688 freelancers · 🇦🇺 #2Top 32%🇦🇺#2 of 20
- #1,189Shopify Plus3,236 freelancers · 🇦🇺 #6Top 37%🇦🇺#6 of 19
- #1,320Shopify Website Design3,714 freelancers · 🇦🇺 #11Top 36%🇦🇺#11 of 36
- #1,562Shopify Theme4,613 freelancers · 🇦🇺 #6Top 34%🇦🇺#6 of 29
- #1,632Shopify Development4,372 freelancers · 🇦🇺 #12Top 37%🇦🇺#12 of 31