Oluwatoyin D.

Brand identity and strategy designer for startups and growing businesses that are ready to stop looking like a DIY project. A fintech startup came to me with a Canva logo they were embarrassed to show investors. Three weeks later, they had a full identity and brand guidelines, and they used it in the pitch deck that closed their pre-seed round. That’s the kind of work I do for founders. I start with strategy (who you’re for, how you’re different, and how you should sound), then turn it into a logo, visual identity, and brand guidelines that keep your business consistent on your website, packaging, social media, and pitch desk. Who I work best with: Founders and marketing leads who’ve outgrown a template logo and want a brand they won’t need to redo in a year. I work with clients worldwide, including the US, UK, and Australia. What you get: • Brand strategy: positioning, target audience, and brand voice • Custom logo (primary, secondary, icon versions) • Color palette and typography system • Brand guidelines your team or future designers can follow • Full file package: AI, EPS, SVG, PNG, PDF How it works: Discovery call or questionnaire Brand strategy and direction Logo and identity concepts Revisions until it’s right Final files and guidelines handoff Typical timeline: 2 to 3 weeks for strategy plus full identity. Launching, rebranding, or getting ready to raise? Tell me where your business is right now and I’ll show you how I’d approach your brand