Rocio S.

Let’s make your brand unforgettable and findable! I’m Rocio, an SEO specialist, strategist, and brand voice nerd who helps therapists, lawyers, and purpose-driven entrepreneurs build visibility online without selling out or sounding like someone else. Through my studio, Marketing by Rocio, I offer inclusive, intuitive, and impactful SEO strategy built around your story. I work with people who give a damn about their clients, their values, and their communities. Whether you're a therapist trying to reach more clients, a queer-owned brand building your voice, or a lawyer or small business owner navigating local SEO, I’m here to translate your work into search engine language, without losing the soul of your brand. My services include: 💻 SEO Audits (full-scale and mini) to uncover what’s working, what’s not, and how to fix it 💻 Local SEO & Schema Markup to get your service-based business on the map 💻 On-Page Optimization to align content with keyword intent and Google best practices 💻 Programmatic SEO to scale search visibility using structured content systems. This service is great for service directories, multi-location brands, or educational hubs 💻 Content Strategy built to rank and connect Project Catalog packages for therapists, solo providers, and niche service businesses Clients I’ve worked with: 🏆 Expansive Therapy – 71% increase in organic clicks after a full SEO overhaul 🏆 HER dating app – SEO blog content for one of the world’s largest queer platforms 🏆 Queerency – Editor & strategist uplifting queer-owned brands with editorial SEO 🏆 Pepitone Law – Technical SEO and content alignment for a mental health-focused firm 🏆 Queer Social Club of Portland – Full brand voice + digital visibility strategy Why clients hire me: ✔ I understand the communities you serve, because I’m part of them ✔ I go beyond "doing," I teach, I translate, I collaborate ✔ I help you attract aligned clients without selling out or sounding generic ✔ I’m low on jargon (when it can’t be avoided: I explain), high on clarity, and rooted in values ✔ I don’t gatekeep knowledge, I make SEO human Ideal for: 🧠 Therapists and mental health professionals (solo or practice-based) 🧠 Queer-owned or LGBTQIA+ friendly businesses 🧠 Women-owned or BIPOC-led startups 🧠 Coaches, lawyers, creatives, and personal brands looking to get found 🧠 Anyone sick of marketing that feels extractive, manipulative, or flat-out not made for us What clients say: ⭐️⭐️⭐️⭐️⭐️ “As a therapy practice based in New York City, Rocio was a fantastic match for our SEO needs. … It felt like Rocio really wanted to help our company, and delivered very impressive results. … Highly recommend!!!” – Nick Fager, Expansive Therapy ⭐️⭐️⭐️⭐️⭐️ “Rocio’s SEO audit and implementation work gave my website a real boost—clean, targeted improvements that didn’t compromise my tone or values as a New York City-based lawyer. … Can’t recommend their SEO services enough!” – Dan Pepitone, Pepitone Law ⭐️⭐️⭐️⭐️⭐️ “ After running Queer Social Club (queersocialclub.com) for two years alone, I knew I needed to level up the focus, but was overwhelmed and didn’t know where to start. I decided to hire consultant support from a marketing professional who understood both queer culture AND digital marketing strategy – Rocio was the perfect person for this!” – Sarah Crisp, Queer Social Club 👋 Want to see my work? Just ask, or check my Project Catalog for ready-to-book services. 📣 Let’s connect: I’m currently accepting new clients for SEO audits, programmatic SEO, optimization packages, and ongoing content strategy. Message me to chat about your goals, or invite me to your job post if you’re ready to make your work more visible without losing your voice.