Aizada S.

Core services & expertise: 1) Design Consultations & UX Audits: I analyze your existing digital product, identify friction points, and provide actionable design solutions to improve user flows and boost conversion rates. 2) Mobile & Web Applications: Crafting intuitive, pixel-perfect UI/UX for iOS, Android, and responsive web platforms (covering both B2C and complex B2B products). 3) Dashboards & SaaS Products: Transforming heavy data, metrics, and complex workflows into clean, scannable, and easy-to-use dashboards. 4) Interface Animation & Lottie: Creating custom micro-animations, transitions, and lightweight Lottie files that make your app feel alive, responsive, and premium. 5) Scalable Design Systems: Building organized Figma component libraries and design tokens that save your developers hundreds of hours during handoff. 6) Interactive Prototyping: Creating clickable high-fidelity prototypes to test user flows and validate ideas before writing a single line of code. 7) Wireframing & User Research: Mapping out clear user journeys based on logic and user behavior, not just guesswork. I have 2+ years of hands-on product design experience: 1 year in e-commerce and marketplaces, and 1 year in fintech. I design e-commerce and fintech products that help users complete key actions — and help businesses grow. At BAKAI Store, I work on marketplace experience for an audience of 1M+ users. The redesign of key purchasing journeys contributed to - 30× increase in monthly GMV - growth to 20+ orders per day I also redesigned an authentication flow at biggest online banking in Central Asia, increasing successful login conversion by 30%. My experience includes: • E-commerce and marketplace UX • Fintech products and payment flows • UX audits and usability improvements • Conversion-focused user journeys • Product discovery and hypothesis development • Design QA and production testing • Complex B2C and B2B interfaces • Creative UI concepts and interaction design I’m open to working with ambitious e-commerce and fintech teams.