Luis F.
Social Media Strategist | Video Editor
With 200K+ views on my own channels and 20M+ for clients, I don’t post content. I build growth machines. I’ve led 10+ brands past the 100K follower mark on YouTube, Instagram, and TikTok by pairing ruthless strategy with high-retention editing. We don’t chase vanity metrics. We take market share. What I Do Differently 1. Strategic mind first: Even while I edit, I’m thinking about how the video helps sell more, strengthen the message, and move the audience. And while I build strategy, I’m thinking visually about how to communicate those ideas in the strongest way possible. 2. Premium content production: I’m obsessed with high-quality editing. I care about strong stories, sharp pacing, and content that feels premium from the first second. I don’t like content that looks rushed or average. I like work that feels polished, intentional, and built to last. 3. Growth partner mindset: Creating high-quality content is hard, and you do not have to figure it all out alone. That’s where I come in. I help connect content decisions with growth goals and market positioning, while also helping shape not only the content itself, but the strategy behind it. If you’re serious about scaling your brand with a strategist who also edits at a high level, let’s talk. As Michael Jordan said, "I play to win, whether during practice or a real game." Creative and Marketing Stack Editing and Motion: DaVinci Resolve, Fusion, CapCut, Descript, Canva Pro Sound: Epidemic Sound, ElevenLabs AI Tools: ChatGPT Pro, Gemini Pro, OpenArt (Veo, Kling, Runway, Luma, Pika, Hailuo) Marketing and Creative Research: Foreplay, Adspo, Meta Business Manager Content Planning and Workflow: Metricool, Notion, Google Drive Assets and Stock: Envato Elements, Motion Array If You Made It This Far, Here’s a Bit of My Story: I graduated with a business degree in 2015 and built my career at the intersection of marketing, content strategy, and video editing. After working in marketing roles across different industries, I launched my first YouTube channel in 2017, which pushed me to learn professional editing, audience retention, and platform growth from the ground up. By 2019, I was already advising YouTube channels on growth strategy, and by 2020, I was working professionally as a video editor while also supporting brands as a social media manager. Since 2022, my work has moved into more strategic and leadership-focused roles, combining social media strategy with senior-level video editing. Since 2024, I have worked as a growth partner and right-hand strategist for YouTubers and influencers with audiences ranging from 100K to 1M+ followers, helping them grow faster, improve content quality, and turn stronger videos into stronger business results. The work I enjoy most sits at the intersection of strategy and execution. I like building systems that help brands grow and sell more, while also raising the quality of the content through sharper editing, stronger storytelling, and better creative decisions.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $20k
Billed in all: $85,479$85k
$909 in the last 6 months
Across 23 contracts
Across 114 contracts
Earnings, last 30 days
Skill rankings: Top 1% in Social Media Management
Ranked by MRR among everyone on Upwork with the skill.
- #8Video Strategy247 freelancers · 🇨🇴 #1Top 3%🇨🇴#1 of 2
- #55Content Management2,310 freelancers · 🇨🇴 #2Top 2%🇨🇴#2 of 18
- #59Instagram Ad Campaign1,727 freelancers · 🇨🇴 #2Top 3%🇨🇴#2 of 16
- #78Social Media Strategy2,932 freelancers · 🇨🇴 #2Top 3%🇨🇴#2 of 23
- #96Video Post-Editing5,665 freelancers · 🇨🇴 #1Top 2%🇨🇴#1 of 68
- #102Facebook Ad Campaign2,495 freelancers · 🇨🇴 #4Top 4%🇨🇴#4 of 28
- #114Instagram7,103 freelancers · 🇨🇴 #4Top 2%🇨🇴#4 of 74
- #139Social Media Content Creation8,420 freelancers · 🇨🇴 #1Top 2%🇨🇴#1 of 92