Jon P.

I'm Jonathan, founder of BOLO Advertising. I've managed $8M+ in ad spend, and my job is straightforward: find where your budget is leaking, stop it, and move that money into the searches that actually produce customers. Recent work: — B2B engineering firm: 56 leads in 60 days at $37 CPL, 23% conversion rate — VA staffing company: built Search from zero tracking to a 16% click-to-lead rate — Remodeling contractor: full GA4/GTM build so every lead is finally attributable — Nonprofit training org: 3.2× organic clicks in one quarter alongside paid What I do: Account audits with a prioritized fix list you can act on the same day Full campaign builds — Search, Display, Retargeting, Performance Max Conversion tracking that actually works (GTM, GA4, offline conversion imports) Keyword and negative keyword architecture Ad copy and structured testing Ongoing optimization with reporting you can read in two minutes Best fit: Local service businesses spending $2K–$50K/mo B2B and professional services with longer sales cycles Anyone whose tracking is broken and doesn't know it yet Most accounts I audit are losing 30–45% of spend to match-type drift, brand cannibalization inside PMAX, or conversions counting the wrong action. Fixing what's already there is usually the entire first project — before adding a single dollar of new budget. Send me your account and what you're trying to hit. I'll tell you honestly whether Google Ads is the right channel before you spend anything with me.