Oubaidoullah L.

Creative Strategist for E-Commerce Brands | Meta & Tiktok ads

Most brands running Meta ads have the same problem — they keep producing creatives without understanding why some convert and others don't. I solve that. I spent 3 years as a video editor producing direct response ads for e-commerce brands. That background gives me something most creative strategists don't have : I understand exactly how a creative is built from the inside. I know what retains attention at the edit level, what kills a hook before the 3-second mark, and what makes a brief actually executable vs one that wastes everyone's time. Now I use that foundation to build creative strategy — not just produce content. Here's what that looks like in practice : I audit your current creatives and identify which angles are working and why. I research competitors using Meta Ad Library and TikTok Creative Center to find gaps your brand can own. I write structured creative briefs — angle, hook, script, format, references — based on customer psychology and real data. I build a monthly testing system : multiple angles in parallel, read the signals at 48–72h, iterate on the winner. I deliver a clear monthly report with hook rate, hold rate, CTR and CPA analysis — and concrete next steps. I work with e-commerce and DTC brands in health, beauty, and wellness — French and English-speaking markets. If your ads are getting impressions but not driving revenue, that's a creative and strategy problem. That's exactly what I fix.