Paula D.

I help gaming brands turn players into communities, and communities into long term growth. As a Social Media Manager specialized in the gaming industry, I focus on building engaged player bases, strengthening brand identity, and supporting game launches with structured, performance driven strategies. I understand gaming culture, player behavior, live service dynamics, and the importance of community trust. Social media in gaming is not just about posting content, it is about creating conversation, loyalty, and hype at the right moments. Here is what I bring to your project: • Social media strategy tailored for game launches and live ops • Community building and player retention strategies • Discord and community ecosystem management • Content calendars aligned with development milestones • Campaign execution for updates, events, and announcements • Performance tracking and optimization based on real data • Cross team collaboration with dev, art, and marketing teams I am comfortable executing pre existing branding and marketing strategies, including tone of voice, funnel structures, and content maps. I also help refine messaging to ensure it resonates authentically with players. If you are building a game, growing a live product, or preparing for launch, I can help you create social ecosystems that players genuinely want to be part of. Let’s build something players don’t just play, but belong to. 🎮