Joseph I.

Project Manager | Social Media Manager | Video Ads | Meta & Google Ads Specialist | Lead Generation | Graphic Design | Short Form & Long Form | Growth Expert | WooCommerce Store Manager | SEO, Ads & Conversion Optimization | Shopify Over 7 years managing digital marketing campaigns and projects that turn ad spend into measurable leads, sales, and revenue for service businesses, local brands, eCommerce stores, and independent artists. I sit at the intersection of project management and performance marketing. I don't just launch ads or post content; I plan, coordinate, and manage the entire marketing engine: content calendars, creative production, paid campaigns, and the teams behind them, all tracked against real KPIs. WHAT I DO Project Management I manage end-to-end social media and digital marketing projects across multiple platforms, planning content calendars and campaign timelines, coordinating designers, video editors, and marketing teams, and keeping every deliverable on schedule. If you need someone to own a marketing project from brief to results, that's me. Social Media Management I plan, create, and manage social content across Instagram, Facebook, TikTok, and YouTube, building content calendars, growing engagement, and keeping brand voice consistent while tracking what actually moves followers toward customers. Video Ads & Creative I write hooks, scripts, and creative briefs for short-form video ads built to stop the scroll in the first two seconds. I've produced and tested video creatives for TikTok, Reels, and YouTube Shorts specifically for paid distribution and lead generation, not just views. Meta & Google Ads Management I plan, launch, and optimize Meta Ads and Google Ads campaigns, including audience segmentation, retargeting, lookalike audiences, Search and Display campaigns, budget management, and continuous A/B testing of creatives, copy, audiences, and landing pages to lower cost per result and raise ROAS. Lead Generation & Spotify/Music Marketing Recent work includes running Meta cold- and warm-audience lead generation and Spotify conversion campaigns for independent artists, structuring campaigns around detailed targeting briefs, pixel setup, exclusion audiences, automated cost-control rules, and multi-creative retargeting funnels. RECENT EXPERIENCE Spotify Conversion & Lead Generation Specialist (2026–Present): Set up and managed Meta ad campaigns for an artist's music promotion, including cold-audience lead gen, warm retargeting, exclusion audiences, and automated performance rules. Project Manager, Social Media & Digital Marketing (2024–2025): Managed multi-platform marketing projects end-to-end, coordinating creative teams and using analytics to improve reach, engagement, and conversions. Social Media & Video Ads Manager (2022–2023): Ran paid social campaigns across Facebook, Instagram, and TikTok, developed video ad concepts and scripts, and optimized targeting, creatives, and budgets against CTR, CPC, CPM, and conversion KPIs. Meta & Google Ads Specialist (2021–2022): Planned and optimized Meta and Google Ads campaigns, built retargeting and lookalike audiences, ran structured A/B tests, and delivered performance reports with clear recommendations. WHY WORK WITH ME I optimize for actual revenue and qualified leads, not vanity metrics. I bring both project management structure and hands-on marketing execution; most freelancers offer one or the other. Clear, proactive communication throughout every project, with regular performance updates. Simple, scalable strategies without unnecessary complexity or wasted ad spend. TOOLS & PLATFORMS Meta Ads Manager, Google Ads, TikTok Ads Manager, GA4, Pixel & UTM tracking, CapCut, Premiere Pro, Canva, Shopify, WordPress, HubSpot CRM. Whether you need a project manager to run your marketing operations, a social media manager to grow your presence, a video ads specialist to produce converting creatives, or a Meta & Google Ads expert to scale profitable campaigns, I'm ready to jump in. Message me with your goals, and I'll walk you through exactly how I'd approach your project.