Evan C.

Fractional Amazon and ecommerce operator with 20 years in Seller Central, plus hands-on supply chain and operations depth across brands of every size. I took one company from $10M to $45M by spotting a product category they'd overlooked, and built another's Amazon division from idle inventory to $2M in revenue at 30%+ margins, grown primarily through organic optimization after an initial launch push. That's the through-line of my work: find the value a business already has sitting unused, and turn it into revenue. Both came from the same habit: getting into how a business actually runs, finding the opportunity it already has, and building it without overcomplicating it. On Amazon, my approach is straightforward: keywords bring customers to a listing, images convert them, and businesses that scale sustainably get that foundation right before they lean on ad spend. Advertising works best as an amplifier for something already working, not a substitute for it. That same hands-on approach extends past Amazon into supply chain and operations: P&L ownership, purchasing, supplier relationships, demand planning, inventory, and logistics. Because I came up through the actual work, I can also direct the people and partners around a business, designers, VAs, 3PLs, and suppliers, toward the outcome. I know what quality work requires, so I'm not relaying instructions I couldn't execute myself. I work with brands at every stage, from sellers finding their first real traction to established eight-figure catalogs, that need a senior operator rather than another set of hands. Most work runs through flat-rate projects or monthly retainers, scoped to what the account actually needs rather than tracked hourly. You work directly with me. Whether I'm executing or directing, you're dealing with the senior person who owns the outcome, not a junior account manager or an outsourced team. If your brand needs that kind of senior-level support without handing everything to a large agency, I'd be glad to connect.