Erin M.

Growth & Performance Strategist | Paid Media, Creative & Email

Most brands separate creative from paid media. I don't. The strongest campaigns happen when psychology, storytelling, data, and the customer journey work together. That's why my work has expanded beyond simply creating ads and managing campaigns. Paid media, performance creative, email marketing, analytics, and conversion strategy all influence what happens between first impression and long-term customer. My approach typically starts with "Why?": Why are people buying and why aren't they? Sometimes the answer is hiding in the creative. Sometimes it's the offer, audience, funnel, tracking, email follow-up, or customer experience. Digging into the metrics, finding patterns in buying behavior, and connecting those dots is one of my favorite parts of the work. My services include: • Paid media strategy and management across Meta and TikTok • Performance creative, including concepts, hooks, angles, copy, and ad creation • Structured creative testing and performance analysis • Email marketing strategy, copywriting, campaigns, flows, segmentation, and lifecycle marketing • GA4, funnel, conversion, and customer behavior analysis • Meta Pixel and tracking audits • Audience, competitor, and market research • Reporting tied to CPA, ROAS, conversion, retention, and customer acquisition A background in business management and operations means I naturally think in systems. A great ad may bring someone through the door, but what happens next matters just as much. The website, offer, customer experience, email strategy, and retention all determine whether that attention eventually becomes revenue. And sometimes the right recommendation isn't another campaign. If the data points to a tracking problem, conversion issue, weak offer, or disconnect elsewhere in the customer journey, that's where the attention should go first. Spending more money on the wrong problem rarely fixes it. I work independently and keep my client roster intentionally manageable. Clients work directly with me, which gives me the opportunity to understand the business behind the marketing rather than simply complete a list of tasks. If you're looking for a strategic partner who can connect the creative, paid media, email, data, and psychology behind your customer's journey, I'd love to learn more about your business. Content that connects. Ads that convert. Results you can scale.