Kanchu R.

I help Shopify and DTC brands scale Facebook, Instagram and Google ads profitably: higher ROAS, lower CPA, and tracking you can actually trust. I'm Kai, founder of Innovate Local, a Sydney-based Google Partner agency. I've run paid ads for 6+ years, including $1.2M+ a month in social ad spend at a 4.3x ROAS for 4WD Supacentre. I've also run my own online store, so I know what it's like to pay the ad bill before the sales come in. How I work with online stores: - Week one: tracking fixed (Meta Pixel, Conversions API, GA4), and your competitors' best ads pulled apart so we know what's working in your market. - Every week after: 10 new ads tested (new hooks, static ads and UGC-style video scripts). Losers cut fast, winners scaled. - Campaigns built for purchases: Meta sales campaigns, catalogue ads and retargeting; Google Shopping and Performance Max. - Shopify fixes: product pages, offers and checkout changes that lift your conversion rate. - Every Monday: a plain-English report on spend, sales, ROAS, CPA and what's next. I build with AI, so you get a full team's output from one person who actually answers your messages. Recent work on Upwork: - Wholefoods online store: moved the Meta budget from awareness to sales campaigns and launched catalogue ads. - Interior design and homewares brand (Shopify): Meta set up from scratch, with pixel and Conversions API, product sets, prospecting and catalogue retargeting. Lead generation for service businesses: - Meta and Google lead campaigns for buyer's agents, finance brokers, childcare centres, solar and trades. - GoHighLevel follow-up: instant SMS and email replies, AI follow-up and booking reminders, so leads turn into booked appointments. No lock-in contracts, and your ad accounts stay in your name. Send me your store link and I'll send you a free video showing your three biggest leaks.