Maria C. M.

LinkedIn Strategy & Narrative Design for MedTech, Deep Tech & B2B SaaS Founders Most technical founders sound either too clinical or too generic on LinkedIn. Neither builds trust with investors, strategic partners, or potential clients. I help MedTech, deep tech, and B2B SaaS founders establish high-impact LinkedIn presences. My work doesn't fit into a rigid list of generic deliverables.I align content directly with your business goals, upcoming milestones, and go-to-market strategy. How I work with founders: Strategic Alignment: I dive deep into your company's core narrative, current raise, product launch, or sales focus to uncover where content actually drives value. Agile Execution: Whether it's founder positioning, company page narrative, event coverage, or major clinical milestones, I translate complex tech into compelling stories. Proactive Advisory: I work hands-on. If I spot an opportunity to improve your positioning, I bring it up. If an angle won't resonate, I'll tell you honestly. The goal isn't just to keep your profile active, it’s to make your technology understandable, credible, and top-of-mind for the decision-makers who matter. Experience & Track Record: Currently leading content strategy for MedTech companies at MarketCraft (including clients like Aqua Medical). My focus spans LinkedIn strategy, founder content, clinical milestone storytelling, event positioning, and performance reporting. Prior to MarketCraft, I spent 5 years at a digital agency managing accounts across healthcare, finance, and B2B tech. I specialize in partnering with technical founders who excel in their field but lack the time or external perspective to turn their ongoing work into strategic content. Ideal Fit: MedTech, healthcare tech, deep tech, and B2B SaaS platforms. Founders who view LinkedIn as a core business asset, not a checkbox item. Teams looking for a proactive partner rather than a transactional post-generator. Not a Fit: Single-post requests, transactional volume contracts, or "viral growth" tactics. Next Steps: If you're building something compelling, send a short note about your company, your key priorities for the next 6 months, and your current LinkedIn approach. I’ll review it and tell you honestly where and how I can help.