Rina S.

Formerly Head of CMF Design at Motorola, I'm now a New York-based and world-traveling Design Consultant with over 14 years of global experiences and specialty in CMF Design. I am everyone’s “CMF Fixer” as I fearlessly tackle challenges and excel from design strategy to product execution, and everything in between. In CMF (Color, Material, Finish), color is such a powerful word that resonates with all of us. But CMF Design is so much more! The beauty of CMF Design lies in its diversification. From trend forecast, color strategy, material innovations, manufacturing processes, to execution for mass-production - all of these are not enough to cover the entire spectrum of CMF Design! As CMF Design significantly impacts how a product is perceived and its journey from screen to reality, equipping CMF knowledge is essential for the success of bringing a product to the market. Whether you are a product manager, a design firm, a startup, or anyone involved in the making of physical products, partnering with a CMF expert like me will enrich your path and lead to high-quality final deliverables. Even if this is your first time hearing CMF, don’t be shy to send me a message and tell me about your situations - there must be a solution! My approach to CMF Design is unique, combining creative thinking with scientific data and materiality. I work from New York, fly around the world, and collaborate with a global network of designers and suppliers. Let’s connect and explore how we can partner together for a truly impactful solution. Services: ‣ CMF data analysis ‣ Trend forecast ‣ Manufacturing advisory ‣ Design workshops ‣ Trade show coverage ‣ Project lead ‣ CMF talent matching ‣ All-things CMF problem solving!