Melanie R.

Brand and Marketing Strategy | Client Services | Sales - Experienced

Sales, Partnerships & Marketing Consultant | 15+ Years of Experience | Strategic Support + Hands-On Execution I help brands, startups, and founder-led businesses grow through strategic partnerships, sales support, and marketing execution that drives visibility, revenue, and long-term opportunity. With 15+ years of experience, I have worked with large enterprise brands, high-growth startups, and solo business owners across sales, partnerships, marketing, ecommerce, business development, and customer success. I know how to build strategy, create structure, strengthen relationships, and move growth initiatives forward. What makes me different is that I do not only stay at the strategy level. Even with senior-level experience, I am also happy to take on the detailed, time-consuming work that pulls your attention away from bigger priorities. If there are tedious but important tasks sitting on your plate, I can help take them over so you can stay focused on running and growing your business. I currently support a select group of active client projects and can take on an additional up to 20 hours per week for the right client. Services I offer: • Partnership strategy and outreach • Sales support and business development • Affiliate, referral, and channel partner program development • Marketing strategy and execution • Go-to-market planning • Brand positioning and messaging • Lead generation and prospect research • Outreach copy and follow-up messaging • Sponsorship and advertiser outreach • Customer success and partner success support • Ecommerce and marketplace support • Founder support for operational and growth-related marketing tasks • Project coordination and follow-through on growth initiatives Specific work I can help with: • Building partnership target lists and outreach plans • Researching leads, prospects, partners, sponsors, or advertisers • Writing outreach emails, LinkedIn messages, and sales messaging • Creating one-pagers, pitch decks, bios, and sales collateral • Supporting affiliate, partnership, or referral program setup • Managing partner communications and follow-ups • Helping organize CRM updates, pipeline tracking, and account notes • Developing marketing plans and growth recommendations • Assisting with campaign coordination and launch support • Supporting founder-led businesses with tasks that need an experienced hand but not necessarily a full-time hire Current project experience includes: • Supporting niche media and content businesses with monetization strategy, sponsor outreach, and advertising support • Advising health, wellness, and emerging brands on partnerships, growth strategy, and commercialization • Building outreach plans, positioning, and business development materials for startups and founder-led companies • Helping businesses turn ideas and opportunities into clear action plans and execution Why clients work with me: • 15+ years of experience in sales, partnerships, and marketing • Experience with large brands, startups, and solo operators • Strong communicator who can represent your business professionally • Able to think strategically and execute tactically • Comfortable owning both high-level planning and detailed follow-through • Reliable support for the tasks that move your business forward but often get pushed aside If you need someone who can help with growth strategy, partnerships, marketing, outreach, and the day-to-day execution work that keeps your business moving, I can step in quickly and add value. I am especially well suited for businesses that need a flexible partner who can bring senior experience while also rolling up their sleeves to handle important work that takes time off the founder’s or team’s plate.