Moscot D.
Meta Ads & Google Ads Specialist | Lead Generation & PPC Expert
🚀 Meta Ads & Google Ads Specialist — I help service businesses turn ad spend into booked calls, leads, and appointments. If you run a service-based business — clinics, salons, real estate, home services, coaches, or local businesses — and you want ads that actually bring enquiries (not just clicks), you're in the right place. I build and manage high-performing Facebook/Instagram (Meta) Ads and Google Ads campaigns engineered around ONE goal: profitable leads and bookings. ✅ WHAT I DELIVER ★ META ADS (Facebook & Instagram) • Full Ads Manager & Business Portfolio setup • Campaign strategy — Leads, Messages, Calls & Conversions • Advanced audience research, interest & lookalike targeting • Meta Pixel + Conversions API (CAPI) tracking • Retargeting & funnel building • Continuous A/B testing and optimization ★ GOOGLE ADS (Search & PPC) • Search campaign build with best-practice structure • Keyword research + upfront negative keywords to stop wasted spend • Conversion tracking via Google Tag Manager & GA4 • Ad extensions/assets + manual bidding for lower CPC • Lead-, call- and booking-focused optimization ★ TRACKING & REPORTING • Google Tag Manager, GA4, Meta Pixel & CAPI • Clear, honest performance updates every 3–4 days 🎨 BONUS — AD CREATIVES DONE RIGHT Coming from a professional design background, I also craft scroll-stopping ad creatives (image + copy) that lift CTR and lower cost per result — so your campaigns don't just run, they convert. 📊 REAL RESULTS I'VE DRIVEN • Physiotherapy clinic (Meta): 313 appointment conversations at ~€2.92 per result from €914 spend (206K+ impressions, 0.97% link CTR) • Local lead-gen Google Search campaigns across beauty, photography, real estate & local services with full conversion tracking • End-to-end campaign builds + ad creatives that worked together to cut cost per lead 🎯 WHO I WORK BEST WITH Service businesses & local lead generation — clinics, salons & beauty, real estate, photographers, home & professional services. (E-commerce available on request.) Let's turn your ad budget into real customers. Message me with your business, your goal, and your target location — I'll tell you honestly if and how I can help, before you order.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $99
Billed in all: $2,204$2.2k
$99 in the last 6 months
Across 26 contracts
Earnings, last 30 days
Skill rankings: Top 43% in Graphic Design
Ranked by MRR among everyone on Upwork with the skill.
- #19Lookalike Audience27 freelancers · 🇵🇰 #9Top 70%🇵🇰#9 of 10
- #362Retargeting712 freelancers · 🇵🇰 #93Top 51%🇵🇰#93 of 145
- #634Facebook Pixel Setup & Optimization1,163 freelancers · 🇵🇰 #162Top 55%🇵🇰#162 of 290
- #714Media Buying1,414 freelancers · 🇵🇰 #147Top 50%🇵🇰#147 of 240
- #894Campaign Optimization1,751 freelancers · 🇵🇰 #321Top 51%🇵🇰#321 of 625
- #1,266Google Analytics 42,201 freelancers · 🇵🇰 #199Top 58%🇵🇰#199 of 366
- #1,626Campaign Management3,111 freelancers · 🇵🇰 #467Top 52%🇵🇰#467 of 850
- #1,638Google Tag Manager3,074 freelancers · 🇵🇰 #235Top 53%🇵🇰#235 of 425