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BackNov 7
Luka David J.
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Luka David J.

DTC Creative Strategist | Eccomerce Ad production | +15M USD FB spend

1️⃣ Why brands choose me as their creative strategist -Wellness brand - From 4k to 155k in revenue on Facebook ads within 28 days of starting, while increasing ROAS by 47% (We found a winning scalable ad within the first batch of creatives) -Prop trading company - 2.2M profit from ads in the last 90 days - Built their whole creative engine, producing 90+ creatives per month. -Outdoor Apparel company - Scaled from €250k to €650k in revenue within 6 months - Built their creative engine to test 4 new products every month, and find winning scalable creatives through a structured creative production system. 2️⃣ How I help brands create more winning ads that scale -I focus on implementing a creative workflow that allows us to leverage decades old direct response principles together with modern tools and trends like AI to consistently find new winning ads. -Researching your ICP, looking at your competitors, reviews on Amazon, Reddit, Facebook, TikTok. Finding influencers and niche champions of your industry to mimic their topics and formats. -Scripting and organising production for your ads, whether it's UGC sourcing or just AI voiceovers with existing B-roll, I make sure the strategy gets implemented into ad creatives that scale. 3️⃣ What I offer? -Creative Direction: Guiding your brand’s storytelling and products for high engagement and Facebook Ads ROAS. -Video Ads That Sell: From short-form UGC-style content to polished VSL brand storytelling. -Creative Iteration: Rapid testing cycles that turn good ads into great ones. -A Network of editors, designers and media buyer with high knowledge on e-commerce -SOPs and workflows to plug and play (used in most of my clients). 🚨 Capacity for 1 more brand in April. 📈 If you want a quick thought of ads for your brand, drop me a message with your brand name

🇭🇷Split, Croatia$50/hr100% JSS4.34 (21)Since Dec 2023
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Earnings and projects

MRR
$1.5k

Last 6 months ÷ 6

World#32,354 / 412k
🇭🇷Country#64 / 807
Revenue, last 30 days
$2k

Last 6 months: $9k

World#21,338 / 412k
🇭🇷Country#47 / 807
Total earnings
$56k

Billed in all: $58k

World#68,812 / 412k
🇭🇷Country#181 / 807
Per project
$806

$1.1k in the last 6 months

World#140,930 / 412k
🇭🇷Country#328 / 807
Projects, last 6 months
8
100% fixed0% hourly
World#24,499 / 412k
🇭🇷Country#32 / 807
Projects in all
70

Across 84 contracts

73% fixed27% hourly
World#42,828 / 412k
🇭🇷Country#93 / 807

Earnings, last 30 days

$57.9k+$2k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$55k$56k$57k$58kOct 8Oct 23Nov 7

Skill rankings: Top 7% in Video Advertising

Ranked by MRR among everyone on Upwork with the skill.

  1. #11Advertising Automation84 freelancers · 🇭🇷 #1Top 13%
  2. #82Advertising Strategy500 freelancers · 🇭🇷 #1Top 16%
  3. #134Ad Creative1,402 freelancers · 🇭🇷 #1Top 10%
  4. #174Media Buying1,414 freelancers · 🇭🇷 #1Top 12%
  5. #189Paid Media1,517 freelancers · 🇭🇷 #1Top 12%
  6. #198TikTok Marketing2,601 freelancers · 🇭🇷 #1Top 8%
  7. #232Creative Direction2,705 freelancers · 🇭🇷 #1Top 9%
  8. #270Video Advertising3,801 freelancers · 🇭🇷 #1Top 7%