Alex W.

Are you getting clicks but not getting enough leads? is your cost per lead slowly climbing? and ROAS decreasing?these outcomes are usually down to one of three things: - Broken tracking - An account with no real structure - Misaligned goals (leads that look fine in volume but are not directly connected to your account goals or sales cycle) Most accounts I review look fine at first glance. Clicks are steady, cost per click looks reasonable, cost per lead even looks healthy. None of that tells you what's really happening. Your reports can show "leads" that were never real enquiries, budget spent on searches that were never going to convert, and ads reaching people who were never going to buy from you. It feels like the account is working, right up until you check how many of those actually turned into paying customers. Spend keeps going out, but sales don’t follow. The same pattern shows up over and over again: cost per lead gradually increasing with no explanation, return on ad spend heading the wrong way, or the account was built without identifying your true sales cycle. I guess you are also given reports showing clicks and impressions, but they never say whether any of it turned into a paying customer. My tried and tested approach for turning around a lead generation account: 1. Review conversion tracking - So that you can trust your numbers and so that the algorithm gets you the outcomes you actually want 2. Restructure the Account - Making sure your budget goes to users ready to buy, not just anyone clicking around. 3. Separate Campaign Types - This means you can see exactly which searches are working and stop paying for the ones that aren't. 4. Stay Policy Compliant - Your account never gets shut down and your budget isn't wasted on the wrong audience. 5. Clear Monthly Reporting - So you always know what changed, why, and what's coming next. Platforms (not limited to) and who I work with Google Ads (Search, Performance Max), Google Analytics 4, Google Tag Manager. Results Valley Solar: cost per acquisition cut by 44% across 250+ conversions Oakmont Steel Doors: conversions up from 11 to 44, cost per conversion down from £124.38 to £33.52, spend up just 8% Faqtic: steady flow of qualified leads rebuilt in a competitive B2B software category Greenstone Counselling: 285 conversions at £16.62 average cost per acquisition, fully policy compliant "I hired Alex a year ago to work as a Google Marketing consultant across four businesses. Our relationship is great. He's extremely communicative and helps me understand our ad performance, and what and how he is optimising next. I have seen the direct impact of his work on our revenue and I'm thrilled to continue working with him." What I Work With: Google Ads (Search, Shopping, PMAX, Display, YouTube), GA4, Google Tag Manager, Meta Pixel. Google Merchant Center, Shopify. Day to day tasks include: keyword research, negative keywords, bid strategy, ad copy testing, A/B testing, retargeting, landing page optimization reporting, account reporting and auditing. Not a fit if you want someone who reports clicks and impressions, needs weeks before acting. If your account is generating clicks but failing to bring in quality leads that convert, message me directly on Upwork and we will evaluate your marketing funnel to find the leak.