Dawn P.

• 10+ years of UX Research experience, qualitative and quantitative methodologies (mixed methods). • Former Full-Time Senior UX Researcher at Meta, Siemens, Vivid Seats, Amazon, Time Warner Cable & Microsoft. • End-to-end: stakeholder elicitation, research design/planning, test design, discussion guides, mod guides, scripts, facilitation (moderating or interviewing), qualitative coding, data analysis, reporting and implementation. • Clinical grade UXR processes: former UX researcher for life-or-death mobile app/GUI validation studies; helping millions of patient and doctors use interfaces for dosing and injection protocols. • Recognized Industry Expert: UserTesting's, Insights Unlocked: Season 9, Episode 109 (re-cited in User Weekly) --- Attitudinal/Behavioral and Qual/Quant Methods: Interviews Moderated/Unmoderated Usability Test (In-Person & Remote) Concept Testing Multivariate & A/B Testing Competitive Analysis Heuristic Evaluation / Site Audit Card-sorting & Tree Tests 1st Click Tests 5-second Tests Ethnography Contextual Inquiry Diary Studies Focus Groups Click Stream Analysis Log Analysis Surveys Meta-Analysis --- ADVANCED APPROACHES: Sequential Exploratory/Explanatory Concurrent Exploratory/Explanatory --- Key Tools: UserTesting • Optimal Workshop • UserBrain • Userlytics • Dovetail • Qualtrics • Respondent[.]io --- Industries: SaaS, PaaS, Healthcare (Biotechnology & Pharmaceuticals), Finance and FinTech, Retail and E-commerce, Automotive and Transportation (including Aerospace), HR Tech (Human Resources), Education and E-Learning (Ed Tech), Media & Entertainment (Social Media), Energy & Utilities, Consumer Goods and Services, and EdTech --- Products and Experiences : AI/ML Interfaces, Data Viz Interfaces, Enterprise Healthcare Systems, Pharma Interfaces, Healthcare Tools (Injection systems, IFUs, Sensors, Patches and Wearables, Medical Packaging), Check-out Funnels, Landing Pages, Search Engine Results Pages (SERPs), Skincare and Beauty Product Pages, Faucet & Decor Pages, Design & Dev Tool Interfaces, Bill of Materials, Engineering Systems, Remote and Mobile Automotive Interfaces, Chrome Plug-ins, Browser and Internet Windows, IT Chat Systems, Administrative Filing Systems, Account Setup Flows, EdTech Classroom and MooC Epics, Banking Flows, Airline Systems) --- Personas: Doctors, Patients, Nurses, Credit Card Consumers, Mobile Smartphone Account Holders, First-Time Contract Owners, Parents, Teens, Employees, Job Candidates, Jobseekers, Engineers, Developers, Machine Learning Scientists, AI Scientists, Information Workers, Knowledge Workers, Environmental Scientists, LLM Chat Users, Social Media Users, Shoppers, Events Attendees, Drivers and Car Owners, Multiple Screen Users, Young Adults (under 18), Streaming Platform Users, Tax & Accounting Software, Small Investment Apps, Dat Visualization Dashboard Analysts, Above the Wing and Below the Wing Airplane Personnel, ChatBot Users, Prompt Engineering, Wealth and Investment Managers, General Population / Mass Consumer and other various Technical Professions --- Qualitative Training: Summa Cum Laude Polymath/Political Science Graduate: Formal Mixed Methods Social Science Training in Psychology, Sociology, & Anthropology Quantitative Training: • PhD Level Predictive Analytics (ex: OLS Regression) via University of Illinois at Chicago • Advanced Data Analysis with Machine Learning & Python via University of Michigan