Tetiana B.

Growing a B2C app is exciting. But whether you’re just getting started and not sure where to begin with paid ads, or you’ve been running campaigns for a while and installs aren’t converting to paying users - figuring out the right next move can feel overwhelming. Some businesses come to me at the very beginning. Product ready, subscription model live, no idea where to start with user acquisition. Others have been running app install campaigns for a while but growth has stalled - creatives are burning out, trial-to-paid conversion is low, and they can’t figure out why. Both conversations I love. Because in both cases, there’s always a clear path forward. You just need someone to find it with you 🤝 We start by reviewing the full picture together. Your app, your competitors, what makes your offer different, where users are dropping off before they pay. No assumptions, no “just run Facebook Ads.” A real plan that fits your product and stage. And then I stick around to make it happen. Some of my favourite projects are the ones we built from zero: 🔹 Wellness app on subscription — ROAS 1.12 → 2.28, CPS $57 → $39, on 23% less spend 🔹 Guitar learning app — installs 819 → 1,171, CPI $5.39 → $3.97 🔹 Aviation app — launched from zero, 70 installs in first 2 weeks 🔹 AI SaaS — built from zero to $45K/month, 3,582 downloads at $12.60 CPA And some were already running but just felt stuck: 🔹 Giveaway SaaS — tracking fixed to count purchases only, 248 purchases at $10.09 best week 🔹 Dental clinic (US) — CPA $214 → $41, conversions +550% 🔹 Winery SaaS — demo cost $2,518 → $406 🔹 Meal delivery (subscription) — $98K/month, 584 purchases, $226K revenue I work across Meta, Google Ads, TikTok, Bing and Reddit. Which channel works for your app is always a decision we make together based on your product and stage📊 I dig into the details, keep a close eye on your numbers, and manage your budget as carefully as I would my own 💰 📌 Platforms: Meta Ads, Facebook Ads, Google Ads (Search, Shopping, PMax), TikTok Ads, LinkedIn Ads, Bing Ads, Reddit Ads, Snapchat Ads, Amazon Ads 🎨 Creative & Strategy: content strategy development, creative briefs for ads and UGC, structured testing frameworks to find what actually converts 📩 Not sure what your next step should be? Send me a message, and we’ll figure it out together 😊 Keywords: Mobile App Marketing | App User Acquisition | App Subscription Marketing | B2C App Marketing | Subscription App Growth | Mobile App Advertising | App Install Campaigns | iOS App Marketing | Android App Marketing | Growth Marketer | Growth Marketing | Performance Marketing | Meta Ads | Facebook Ads | Google Ads | TikTok Ads | Paid Ads | PPC | Multi-Channel Marketing | User Acquisition | Customer Acquisition | Paid Media | In-App Purchase Optimization | Trial to Paid Conversion | Subscription Growth | App Growth Strategy | CPI Reduction | CPA Reduction | ROAS Growth | Retargeting | Remarketing | A/B Testing | Creative Testing | Funnel Optimization | Conversion Optimization | Marketing Analytics | Google Analytics 4 (GA4) | Google Tag Manager (GTM) | Conversion Tracking | Attribution Modeling | Campaign Strategy | Budget Management | Scaling Ad Campaigns | Facebook Advertising | Instagram Ads | Reddit Ads | Bing Ads | LinkedIn Ads | SaaS Marketing | Mobile Growth Strategy | Lead Generation | eCommerce Marketing | App Store Optimization (ASO) | Paid Search | Social Media Ads Updated 04.11.26