Michele L.

UX + market research and CRO expert with 20 years of surveys, interviews, UX audits, pricing, personas, and journey maps that turn customer insights into product, UX/CX/EX, and growth strategies that drive revenue. CRO / CONVERSION / GROWTH EXPERT ANALYST & STRATEGIST: I turn user behavior and business data into clear, actionable strategies that increase conversion, accelerate growth, and improve retention and revenue. UX AUDIT EXPERT: Hundreds of website and app UX audits that pinpoint friction, usability issues, and conversion barriers, with prioritized fixes that improve the experience and business results. QUANTITATIVE & QUALITATIVE RESEARCH EXPERT: 20+ years designing and leading research that uncovers what users and customers need, why they behave the way they do, and what businesses should do next. Mixed methods: quant, qual, diary, longitudinal, focus groups, ethnography, usability testing, information architecture, and more. SURVEY RESEARCH EXPERT: Expert survey design, programming, analysis, cross analysis, and reporting that turns quantitative feedback into actionable insights, recommendations, and business strategy. INTERVIEW RESEARCH EXPERT: Several thousand interviews conducted. Expert interview design and execution, from discussion guides and participant sessions through analysis, reporting, and strategic recommendations that uncover the "why" behind customer behavior. PRICING RESEARCH & STRATEGY EXPERT: Pricing research and analysis that defines willingness to pay, pricing models, tiers, packaging, free trials, and launch pricing for B2B and consumer products, apps, subscriptions, and services. PERSONA EXPERT: Research based personas built from real customer data that show who your users are, what they need, what motivates them, and how to design, market, and sell to them. JOURNEY MAPPING EXPERT: Customer and user journey maps that reveal every touchpoint, pain point, and opportunity, so teams know exactly where to improve the experience, conversion, and retention. WEBSITE & APP COPYWRITING & MESSAGING: Clear, persuasive, research informed copy that strengthens the customer experience, increases conversion and retention, and drives business growth and revenue. 20 years of startup, corporate, and enterprise experience leading research, insights, and strategy. I define research vision and roadmaps, lead qualitative and quantitative research across methodologies, and translate customer behavior, market intelligence, and data into actionable product and business strategy. My experience spans UX audits, CRO, interviews, surveys, pricing, personas, journey mapping, diary studies, usability testing, recruitment, UX requirements, market research, and competitive analysis. I partner cross functionally with product, design, technology, marketing, and leadership to turn insights into better experiences, stronger products, and measurable business impact. I'm highly experienced presenting complex findings to executives, investors, stakeholders, and teams, turning data into compelling stories, clear recommendations, and strategies aligned with business objectives. I've done all of the above for hundreds of startups, apps, and small and medium sized businesses, plus enterprise clients including: MICROSOFT, DELL, BLUE CROSS BLUE SHIELD, CITIBANK, ALLSTATE INSURANCE, BMW, PAYPAL, WALMART, CATEPILLAR, BIGGERPOCKETS, VIRTUOSO, COHESITY, DATARAILS, AMEN CLINICS, CENTENE, CEDAR SANAI HOSPITALS/HEALTHCARE, D.A. UNIVERSITY, and THE U.S. DEPARTMENT OF DEFENSE. INDUSTRIES I've worked in (but not limited to): AI/ML Technology Diagnostics Digital Assistants Voice Assistants Troubleshooting Cybersecurity Threat Detection Chatbots Data Management Cloud Backup & Recovery E-commerce Virtual Reality Medical Emotions Healthcare Communications Wireless / Cellular Network (4G, 5G) C-Band Home Internet Education K-12 Higher Ed Finance / FinTech Banking Cryptocurrency Trading Casinos/Gambling Politics Government Social Media Advertising & PR Staffing & Recruitment Real Estate Construction Home Contractors / Construction Short Term Rentals/Airbnbs Insurance Gig Economy Ride Sharing Car Rentals Automotive RV Aviation Golf Carts Billing Account Management Gaming Emotions Voiceover Productivity Entertainment Sports Golf Pet Industry Food & Beverage Hospitality Travel Fitness Retail Fashion Photography Adoption Dating & Relationships Influencer Non-profit Smartphones Smartphone Cameras Wearable Devices Biometric Readers Facial Recognition Headsets Earbuds Laptops Desktops Touchpads Keyboards Portable Batteries Device Batteries Device Ports Charging Plugs Processors Smartphone Cases Laptop Bags Dolby Vision Whiteboard Devices Display Screens Packaging Accessibility This is my full-time career and genuinely work I love. I’d be thrilled to bring that experience to your project or team, with the communication, responsiveness, reliability, and on-time delivery you should expect from a senior professional.