Elena C.

Content Creator | Product Photographer

I'm a NYC-based product photographer, videographer, and video editor who helps brands turn "just another post" into content people stop scrolling for. For the last several years, I've built my work around one simple belief: a product is never just a product. It's a feeling, a moment, a reason to click "add to cart." My job is to find that feeling and put it on camera — whether that's a glossy hero shot for your Shopify storefront, a fast-cut Reel for your next launch, or a scroll-stopping ad that actually converts. What I do: Product Photography — Clean, conversion-ready e-commerce shots, lifestyle imagery, and editorial-style campaigns for Amazon, Shopify, and DTC brands. Video Production & Editing — Short-form social video (Reels, TikTok, YouTube Shorts), UGC-style content, brand films, and polished ad creative cut for performance. Social & Ad Content — Scroll-stopping creative built for Meta, TikTok, and paid campaigns, designed around your hook, your audience, and your sales goals. Content Strategy — Not sure what to shoot? I help brands plan content that fits their voice and actually moves the needle. Why brands work with me: I bring a New York eye — fast, polished, and trend-aware — without the agency price tag or the agency runaround. You work directly with me from concept to final delivery. That means fewer back-and-forths, sharper turnaround, and creative that feels made for your brand, not pulled from a template. I shoot and edit with intention. Every frame, cut, and color grade is chosen to do a job: build trust, spark desire, and drive the sale. I obsess over the details most people miss — the way light wraps a product, the half-second pacing change that keeps a viewer watching, the thumbnail that earns the click. A little about me: I'm endlessly curious about brands and the people behind them. Before I ever pick up a camera, I want to understand who you are, who you're talking to, and what makes your product worth caring about. That curiosity is what lets me create content that doesn't just look good — it sounds like you. What it's like to work with me: Reliable communication, clear timelines, and zero ego. I treat your deadlines like my own and your brand like it's my own. Whether you need a one-off shoot or an ongoing content partner, I show up prepared, deliver on time, and make the process feel easy. If you're a brand looking to stand out on social media, ads, or e-commerce< and you want a creative partner who genuinely cares about your results — let's talk. Send me a message with a bit about your project, and I'll tell you exactly how I can help.