Louis W.

Marketing Research Executive. Consumer panel and syndicated data expert. Analytical thinker with expertise in delivering actionable insights and strategic recommendations. Proven track record of providing creative solutions that drive category and brand growth. Expertise in mining complex qualitative and quantitative consumer and shopper data. Extensive experience in Homecare, OTC Healthcare, and Food & Beverage categories. Experienced at coaching and developing direct reports and colleagues. Core Competencies * Qualitative & Quantitative * Category & Brand Strategy * Syndicated & Primary Data Analysis * Relationship Building Research * Consumer & Shopper * Cross-Functional Collaboration * Longitudinal Panel Analytics Behavior * Project Management * Customer Segmentation * Client Management * Business Development * Questionnaire Design