Meenu Saurabh M.

GOOGLE ADS & FACEBOOK ADS SPECIALIST | 12+ YEARS EXPERIENCE | PPC & LEAD GENERATION 97% JOB SUCCESS | TOP RATED | 26+ JOBS | 3,300+ HOURS I’m a Paid Advertising Specialist with 12+ years of hands-on experience managing, auditing and optimizing Google Ads and Facebook Ads campaigns. My focus is simple: build the right campaign structure, reach the right audience, control wasted ad spend and improve measurable results. I work with businesses looking for experienced support with Google Ads and Facebook Ads — whether you need a new campaign built, an existing account optimized, or ongoing PPC management. GOOGLE ADS • Google Search Ads • Performance Max (PMax) • Google Shopping Ads • Display Advertising • YouTube Ads • Remarketing and Retargeting • Keyword Research and Competitor Analysis • Campaign Structure and Account Optimization • Negative Keywords and Search Term Optimization • Ad Copy and A/B Testing • Conversion Tracking • Target CPA and Target ROAS Optimization • Google Merchant Center and Shopping Feed Optimization • Google Ads Account Audits • Campaign Restructuring and Performance Improvement FACEBOOK & INSTAGRAM ADS • Facebook Lead Generation Campaigns • Facebook Conversion and Sales Campaigns • Instagram Advertising • Audience Research and Targeting • Custom Audiences and Lookalike Audiences • Facebook Retargeting • Lead Ads • Carousel, Video and Dynamic Ads • Product Catalog Campaigns • Facebook Pixel Setup • Meta Business Manager Setup • Campaign Optimization and Scaling WHAT I CAN HELP WITH • New Google Ads campaign setup • Facebook Ads campaign setup • Existing PPC account audit • Campaign restructuring • Lead generation campaigns • eCommerce advertising • Improving CPL and CPA • Improving ROAS • Reducing wasted ad spend • Keyword and audience optimization • Conversion-focused campaign management • Ongoing Google Ads and Facebook Ads management MY APPROACH I don't believe successful PPC is about simply increasing the budget. I look at the complete campaign structure — targeting, keywords, audiences, ads, search terms, placements, conversion data and performance trends — to identify where budget is being wasted and where there is an opportunity to improve. For an existing account, I start by understanding what has already been tested and what the data is telling us. From there, I prioritize the changes that can have the biggest impact on performance. For new campaigns, I focus on building a clean structure from the beginning so the account can be measured, optimized and scaled effectively. EXPERIENCE Over the years, I have worked on projects covering: • Lead Generation • eCommerce • B2B • Local Businesses • Professional Services • Education • Technology • Financial Services • Consumer Products I have also worked on Google Ads and Facebook Ads projects involving platforms such as Shopify, WooCommerce, Magento, Wix and other major eCommerce platforms. WHY WORK WITH ME • 12+ years of PPC and paid advertising experience • 97% Job Success on Upwork • Top Rated freelancer • 3,300+ hours completed on Upwork • Hands-on Google Ads and Facebook Ads experience • Strong focus on campaign optimization and performance • Experience with both lead generation and eCommerce • Available for one-time audits, campaign setup or ongoing management If you need an experienced Google Ads and Facebook Ads specialist to build, audit, optimize or manage your campaigns, send me a message. I’d be happy to review your current advertising setup and discuss where I see opportunities for improvement.