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Maria Cecilia C.
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Maria Cecilia C.

Creative Marketer | Brand Identity, Content & Campaigns

I help brands look and sound like themselves, then turn that into content people actually stop for. What I do: Brand identity & voice: positioning, tone of voice, logo, colors, typography, guidelines and templates Social content: Instagram and TikTok strategy, carousels, reels, captions and hooks Creative direction: clear briefs for designers, editors and creators, so everything stays on-brand A few results: Led the 2026 rebrand of a US SaaS company, from mission and tone of voice to templates for every team Built an Instagram account from zero to almost 3,000 followers. With organic content and monthly ads, it brought 100 inquiries and 15 ongoing clients in the first half of 2026 My own TikTok about life in Rome: 6K+ followers and a top video with 125K+ views, no paid promotion Brand identities for small businesses in construction, consulting and handmade fashion 20+ live brand activations for Visa, Philips and Bimbo I work in English, Spanish and Italian from Rome, with teams in the US, UK and Europe. Have a brand story to tell? Let’s talk ✨

🇮🇹Rome, Italy$30/hr100% JSS5.00 (4)Since Dec 2023

Earnings and projects

MRR
$2.3k

Last 6 months ÷ 6

World#19,221 / 412k
🇮🇹Country#90 / 3,095
Revenue, last 30 days
—

Read daily since Oct 22, under 30 days

Total earnings
$64k

Billed in all: $66k

World#61,956 / 412k
🇮🇹Country#324 / 3,095
Per project
$7.9k

$6.8k in the last 6 months

World#21,071 / 412k
🇮🇹Country#88 / 3,095
Projects, last 6 months
2
50% fixed50% hourly
World#88,918 / 412k
🇮🇹Country#591 / 3,095
Projects in all
8

Across 12 contracts

33% fixed67% hourly
World#223,560 / 412k
🇮🇹Country#1,714 / 3,095

Earnings, last 30 days

$65.6k+$1.1k earned since Oct 22Billed in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$64k$65k$66kOct 22Oct 30Nov 7

Tracked from Oct 22, 2026.

Skill rankings: Top 2% in Blog Content

Ranked by MRR among everyone on Upwork with the skill.

  1. #4Event Publicity40 freelancers · 🇮🇹 #1Top 10%
  2. #21Web Content Strategy456 freelancers · 🇮🇹 #1Top 5%
  3. #27Event Marketing329 freelancers · 🇮🇹 #1Top 8%
  4. #119Business Presentation2,101 freelancers · 🇮🇹 #1Top 6%
  5. #132Blog Content5,596 freelancers · 🇮🇹 #2Top 2%
  6. #166WordPress Website Design2,948 freelancers · 🇮🇹 #1Top 6%
  7. #193Branding & Marketing3,758 freelancers · 🇮🇹 #2Top 5%
  8. #233Brand Identity4,932 freelancers · 🇮🇹 #3Top 5%