Maria Cecilia C.
Creative Marketer | Brand Identity, Content & Campaigns
I help brands look and sound like themselves, then turn that into content people actually stop for. What I do: Brand identity & voice: positioning, tone of voice, logo, colors, typography, guidelines and templates Social content: Instagram and TikTok strategy, carousels, reels, captions and hooks Creative direction: clear briefs for designers, editors and creators, so everything stays on-brand A few results: Led the 2026 rebrand of a US SaaS company, from mission and tone of voice to templates for every team Built an Instagram account from zero to almost 3,000 followers. With organic content and monthly ads, it brought 100 inquiries and 15 ongoing clients in the first half of 2026 My own TikTok about life in Rome: 6K+ followers and a top video with 125K+ views, no paid promotion Brand identities for small businesses in construction, consulting and handmade fashion 20+ live brand activations for Visa, Philips and Bimbo I work in English, Spanish and Italian from Rome, with teams in the US, UK and Europe. Have a brand story to tell? Let’s talk ✨
Earnings and projects
Last 6 months ÷ 6
Read daily since Oct 22, under 30 days
Billed in all: $65,595$66k
$6.8k in the last 6 months
Across 12 contracts
Earnings, last 30 days
Tracked from Oct 22, 2026.
Skill rankings: Top 2% in Blog Content
Ranked by MRR among everyone on Upwork with the skill.
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