Muhammad A.
Facebook & Meta Ads + GoHighLevel | Home Service Lead Generation
Getting leads is easy. Getting the right leads, following up fast, and turning them into booked appointments is where most lead generation systems break. That's what I fix. I run Meta (Facebook & Instagram) Ads for home service businesses and build the GoHighLevel system behind them, so every lead is qualified, contacted quickly, and moved toward an appointment. THE SYSTEM Meta Ad → Landing Page / Lead Form → Qualification → GoHighLevel CRM → Instant SMS & Email Follow-Up → Appointment → Sales Opportunity I optimize for lead quality, not just the cheapest CPL. A $10 lead who never answers is worse than a $25 lead who books an appointment. WHAT I HANDLE Meta Ads: strategy and account structure, audience and offer testing, creative testing, Lead Ads and landing page campaigns, retargeting, lookalikes, optimization and scaling. GoHighLevel: CRM and pipelines, funnels and landing pages, forms and surveys, calendars and booking, SMS and email automation, missed-lead follow-up, appointment reminders, lead routing, A2P / SMS setup. Tracking: Meta Pixel, Conversions API, UTM tracking, Zapier / Make integrations, performance reporting. WHERE I FOCUS Home services and home improvement: roofing, HVAC, plumbing, kitchen and bathroom remodeling, painting, construction. I also have experience in life insurance, IUL, final expense, mortgage protection and tax resolution. PROOF Funnel structures I've built have contributed to $30K, $50K and $70K+ home improvement projects. WHEN RESULTS DROP I work backward through the funnel (traffic, offer, creative, form, follow-up speed, CRM stages, booking) to find where quality is being lost, instead of just raising the budget. NEXT STEP Send me your current ads or GoHighLevel setup and your goals. I'll show you where you're losing leads and what I'd change first.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $1.7k
Billed in all: $18,281$18k
$282 in the last 6 months
Across 9 contracts
Across 64 contracts
Earnings, last 30 days
Skill rankings: Top 24% in Landing Page
Ranked by MRR among everyone on Upwork with the skill.
- #16SMS Module Setup48 freelancers · 🇵🇰 #10Top 33%🇵🇰#10 of 24
- #364Facebook Pixel Setup & Optimization1,163 freelancers · 🇵🇰 #95Top 31%🇵🇰#95 of 290
- #374Performance Marketing1,000 freelancers · 🇵🇰 #55Top 37%🇵🇰#55 of 195
- #566Instagram Ad Campaign1,727 freelancers · 🇵🇰 #135Top 33%🇵🇰#135 of 405
- #584Facebook Marketing1,913 freelancers · 🇵🇰 #129Top 31%🇵🇰#129 of 437
- #597Campaign Optimization1,751 freelancers · 🇵🇰 #208Top 34%🇵🇰#208 of 625
- #814Facebook Ad Campaign2,495 freelancers · 🇵🇰 #181Top 33%🇵🇰#181 of 587
- #1,042Campaign Management3,111 freelancers · 🇵🇰 #292Top 33%🇵🇰#292 of 850