Raja S.

I build intelligent B2B outbound systems that help companies identify the right accounts, recognize buying signals, reach decision-makers, and turn prospecting into qualified sales opportunities. With 10+ years of B2B sales and GTM experience, I combine hands-on sales knowledge with GTM engineering, data enrichment, AI automation, outbound infrastructure, and CRM operations. What I build and manage: 1. ICP Intelligence & Signal-Based Prospecting - Automated company and contact discovery using Clay, Amplemarket, and Apollo. - ICP-based account qualification and decision-maker mapping. - Buying-signal research, including job changes, promotions, funding, technology adoption, social activity, and renewal opportunities. - Continuously refreshed prospect lists based on company fit and relevant signals. 2. AI Research & Personalization Systems - AI-powered prospect research and qualification. - Automated personalization based on company and individual buying signals. - AI-generated multistage email and LinkedIn sequences. - Agent-based prospecting, reply management, and lead nurturing using OpenClaw and other automation tools. 3. Outbound Infrastructure & Campaign Engineering - End-to-end Instantly.ai setup and campaign management. - Domain, mailbox, DNS, SPF, DKIM, and DMARC configuration. - Deliverability, warmup, reputation monitoring, custom tracking, and mailbox management. - Scalable outbound infrastructure designed around campaign requirements and sending health. 4. CRM, Sales Engagement & Integrations - Clay, Amplemarket, Apollo, Instantly, HubSpot, and phone dialer workflows. - Lead and account lifecycle management from prospecting through discovery, demos, negotiation, and closed-won or closed-lost. - Salesforce experience from four years at KeepTruckin, including account management and CRM audits. - Gong experience for outbound calling within a Salesforce-integrated sales environment. 5. GTM Strategy & Multichannel Outbound - ICP refinement and high-value account prioritization. - Buying committee and decision-maker mapping. - Coordinated email, LinkedIn, and phone outreach. - Sales-ready workflows that help SDRs focus on qualified conversations instead of manual research. I have spent over three years working with Clay and Amplemarket to automate prospecting and qualification, and have built outbound infrastructure capable of supporting up to one million email sends per week. My approach is not about sending more messages. It is about building a smarter system that identifies the right company, understands why now is the right time to engage, and gives the sales team the context needed to start meaningful conversations. Let's build an outbound engine that works as an extension of your sales team.