Ridwanullah A.
Social Media Manager | Video Editor & Content Creator | Paid Ads
Most social media "managers" post and hope. I build accounts that turn followers into customers, and back it up with content that actually looks like it cost something. I'm Ridwanullah, a social media manager and content creator based in Lagos, Nigeria, with 4+ years running accounts across Instagram, TikTok, Facebook, and Pinterest for e-commerce brands, indie creators, and founders who needed their page to do more than just exist. I also run paid ad campaigns across platforms for clients who want growth that doesn't depend on the algorithm being in a good mood. I don't recycle templates. I don't ghost mid-project. And I don't hand you a content calendar that looks good in a Google Doc but does nothing for your sales. ───────────────────────────── WHAT I HANDLE ───────────────────────────── CONTENT CREATION & DESIGN Every post, carousel, and Reel cover designed from scratch around your brand, not a template library. If it doesn't look like it belongs to you specifically, I don't ship it. CONTENT STRATEGY & CALENDARS A monthly plan tied to your actual goals, launches, and promotions, not a generic "post 3x a week" filler schedule. PAID ADS (META, TIKTOK, PINTEREST & X) I set up, run, and optimize ad campaigns across Meta, TikTok, Pinterest, and X, from audience targeting to creative testing to budget pacing. I've managed campaigns at a smaller scale and I'm upfront about that: if you need someone who's spent six figures a month on ads, that's not me yet. If you need someone who can take a $500-$2000/month budget and make every dollar earn its place, that's exactly where I work best. CAPTIONS & COPY THAT CONVERT Captions built to get saves, replies, and clicks, not just describe what's in the photo. HASHTAG & PLATFORM SEO Research that gets you in front of people who'd actually buy, not just anyone scrolling. REPORTING THAT MAKES SENSE Plain-English updates on what's working, what's not, and what changes next. No vanity-metric dashboards. ───────────────────────────── WHO I WORK BEST WITH ───────────────────────────── ✔ E-commerce & product brands (Shopify, Etsy, WooCommerce) ✔ Indie game developers, authors, and creator-led brands ✔ Fashion, beauty & lifestyle brands ✔ Coaches, consultants & personal brands ✔ Web3 / crypto projects needing community-first content ✔ Founders who want a partner, not a vendor who disappears after week one ───────────────────────────── WHY WORK WITH ME ───────────────────────────── → You're not client #47. I keep my roster small on purpose. → I tell you what's working and what isn't, even when "isn't" is the honest answer. → I think in terms of what grows your business, not just what fills a content calendar. → Every campaign and every post, I'd put my name next to it. I'm not the cheapest option on this platform, and I'm not trying to be. If you want someone who treats your social presence and your ad spend like they actually matter, let's talk. Instagram Marketing, Instagram Content Creation, Social Media Content Creation, Social Media Management, Canva, Graphic Design, Content Creation, Social Media Strategy, Instagram Reels, Caption Writing, Content Calendar Management, Hashtag Research, Social Media Analytics, Brand, Identity & Design, Content Planning, Social Media Marketing Strategy, Audience Research, Community Management, Social Media Design, AI Content Creation
Earnings and projects
Last 6 months ÷ 4.4 months active (since Jun 2026)
Read daily since Oct 25, under 30 days
Billed in all: $1,019$1k
$99 in the last 6 months
Across 12 contracts
Across 13 contracts
Earnings, last 30 days
Tracked from Oct 25, 2026.
Skill rankings: Top 24% in Social Media Advertising Analytics
Ranked by MRR among everyone on Upwork with the skill.
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