Anna N.

Full Stack UI/UX Designer | Fintech & AI Products

If your product is losing users before they convert, I'll show you why before a single screen gets designed. Top Rated Plus · 50+ Projects · $100K+ Earned on Upwork · Fintech, Wellness, AI, Mobile-First Why Clients Choose Me Over a Designer-Only Freelancer Most UI/UX designers hand you a prototype and a developer handoff doc, then disappear. I'm a full stack developer and UI/UX designer with 5+ years of experience, I design the flow, build the product, and stay accountable for whether it converts once it's live. That end-to-end ownership matters most in categories like fintech and wellness, where trust and clarity make or break adoption with users who are often skeptical of new digital products by default. What I Deliver UI/UX Design (Figma) — high-fidelity prototypes, wireframes, developer-ready design systems: components, tokens, interaction specs Mobile UI/UX — end-to-end iOS and Android design covering onboarding, returning-user flows, and edge states Full Stack Build — mobile and web implementation, so design decisions are validated against what's actually buildable, not idealized Conversion-Focused UX — mobile-first flows built to reduce drop-off in high-stakes categories like finance My Process Phase 1 — Discovery: your goals, users, and constraints, before any screen gets designed Phase 2 — UX Structure: flows and information architecture, stress-tested before wireframes start Phase 3 — High-Fidelity UI: wireframes to a complete design system in Figma Phase 4 — Build: full stack implementation, so nothing gets lost between design and dev Selected Work UI/UX Designer — Wekeza | Fintech, Emerging Markets Led UX strategy and customer journey design for a live iOS/Android investing app built for first-time investors, where one confusing screen costs a user's trust in their own money. Mobile UX — Elevate Wellness | Booking Conversion Led mobile-first conversion work aimed at turning casual visitors into committed, booked users. Product Design & Strategy — Cognium AI | AI Interfaces Applied a "design for the skeptical first-time user" approach to AI-driven product interfaces. Product Designer & Developer — Trinity App | Industrial Monitoring Designed and built a dark-themed analytics dashboard for industrial monitoring, owning both the UI and the implementation. Product Designer & Developer — NordSheep Owned design and development end-to-end, from first flow to shipped product. Let's Talk Tell me what you're building and what stage it's at. I respond quickly and give you a clear next step, not a sales pitch.