Cassia T.

Looking for an experienced social media strategist who can build your brand presence from the ground up or take what you have and make it actually work? Struggling with low engagement, inconsistent content, or an organic strategy that isn't delivering results? Not sure how to stand out in a crowded space? Hi, I'm Cass, a senior social media strategist and content director with 11+ years of experience helping tech, retail, beauty and lifestyle brands, scaling businesses, and ambitious founders grow their organic presence strategically. I work with clients at every stage: from launching brand new accounts the right way, to reigniting growth for established brands that have hit a plateau. I bring a dual perspective that most strategists can't offer. I've built and led social media strategy for brands across competitive industries, and I'm also an active content creator with firsthand viral success. That means I understand both the strategy and the execution, I don't just build the plan, I know exactly what it takes to make it work in practice. Strategic Content Planning: Organic growth strategy development Platform-specific content optimization Brand voice & visual identity alignment Content calendar planning & curation Creative Production & Design: Video editing & short-form content creation Photo editing & visual storytelling Canva design & branded graphics Strategic copywriting for engagement Growth & Optimization Coaching: Algorithm optimization techniques Audience development strategies Performance analysis & insights Content creator mentoring & guidance ManyChat & Instagram automation( DM flow setup, comment-to-DM triggers, lead capture sequences and audience nurture flows built for organic growth and conversion) Ideal for: Content creators and brands ready to elevate their organic social presence with strategic guidance. I work with clients who value authentic growth, brand building, and sustainable engagement over quick fixes. About Me I've spent 11+ years working inside social media, as a strategist, a content creator, and everything in between. I've helped brands grow from zero to established social presences, turned around accounts with stalled growth, and built content systems that drive real, sustainable results. My approach is rooted in authentic brand storytelling, platform-native content, and strategy that's built to last not just to perform this week.