Doha .

Meta Ads & Social Media Strategist | Organic & Paid Content Specialist

I am a performance marketing and growth strategist with 7+ years of experience building, scaling, and optimizing high-performing paid social systems for brands across multiple industries, including furniture, mobile applications, digital products, coaching, education, and service-based businesses. My core strength is not simply running ads it is architecting complete growth ecosystems where media buying, creative strategy, consumer psychology, funnel optimization, and retention systems are fully aligned to drive scalable and profitable business growth. I have consistently operated in environments where performance, accountability, and profitability are critical. One of my most notable success cases is a furniture brand based in Shelby Township, Michigan. When I joined, the business was struggling with inconsistent revenue and limited scalability after its first year. Through a structured performance system that combined creative restructuring, product positioning, audience refinement, and funnel optimization, the brand evolved into a strong market competitor, successfully competing with much larger and more established companies. My expertise covers the full paid social and growth stack: * Meta Ads (advanced scaling and performance systems) * TikTok, Reddit, and Pinterest Ads * Creative Strategy & High-Volume Testing Frameworks * Conversion-Focused Copywriting & Messaging Architecture * Funnel Optimization & Customer Journey Mapping * Product Strategy & Offer Positioning * Budget Allocation & Scaling Methodologies * Customer Acquisition, Retention & Lifetime Value Optimization I work fluently with key performance indicators such as CPA, ROAS, CTR, CPC, CPM, CAC, AOV, ROI, Frequency, and Customer Lifetime Value. However, my decision-making is always grounded in business outcomes rather than platform metrics alone. I evaluate performance through profitability, scalability, and long-term growth impact rather than isolated data points. My creative system is rooted in advanced consumer psychology. I leverage frameworks such as AIDA, Maslow’s Hierarchy of Needs, emotional and rational triggers, social proof dynamics, authority positioning, urgency mechanisms, FOMO structures, and behavioral decision-making patterns to build high-converting campaigns that deeply resonate with target audiences. What differentiates my approach is my ability to think in systems rather than isolated campaigns. I focus on how media buying, creative, offer structure, and funnel design interact together to produce scalable growth. This allows me to identify not just what is working, but why it is working—and how to replicate and scale it efficiently. I take a holistic approach to funnel diagnostics, identifying and resolving performance bottlenecks across the entire customer journey from initial impression to final conversion. This includes diagnosing issues such as creative fatigue, audience saturation, landing page friction, pricing misalignment, offer clarity, trust gaps, and conversion drop-off points. I operate as a growth partner, not a task executor. My focus is ownership, accountability, and measurable impact on revenue and profitability. If you are looking for someone who naturally aligns with how high-performing growth teams thinkcombining data, psychology, and structured experimentation to drive consistent business outcomesI can contribute immediately at both strategic and execution levels.