Jennifer A.

Every growing business reaches a point where the product is good but the story isn’t working. Customers hesitate, compare you to everyone else, or never quite understand why you’re the right choice. I help founders and growing companies find the story that makes the right customer say, “That’s exactly what I need,” then turn it into positioning, messaging, and a go-to-market plan that brings in revenue. I’ve spent more than 20 years telling brand stories as a magazine editor-in-chief, an agency founder, and a fractional CMO. I’m a strategist who also does the work: I’ll shape the story, then carry it through your website, launch, funnel, and follow-up so it holds from first impression to sale. 𝗛𝗢𝗪 𝗜 𝗖𝗔𝗡 𝗛𝗘𝗟𝗣 𝗕𝗿𝗮𝗻𝗱 𝗦𝘁𝗼𝗿𝘆 & 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 Brand strategy, rebrands, positioning, ideal customer profiles, and the story that sets you apart from everyone else in your market. 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 & 𝗖𝗼𝗽𝘆 Messaging frameworks, offer strategy, and copywriting that sounds like you and sells, from your website to your sales conversations. 𝗚𝗼-𝘁𝗼-𝗠𝗮𝗿𝗸𝗲𝘁 & 𝗟𝗮𝘂𝗻𝗰𝗵 𝗣𝗹𝗮𝗻𝘀 Which audience to win first, which channels to test, pricing, product and service launches, and a clear 90-day plan your team can run. 𝗧𝗵𝗲 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗝𝗼𝘂𝗿𝗻𝗲𝘆 Funnels, landing pages, email, and CRM follow-up built around your story, so customers don’t lose interest between “this looks interesting” and “I’m in.” 𝗦𝗘𝗟𝗘𝗖𝗧𝗘𝗗 𝗥𝗘𝗦𝗨𝗟𝗧𝗦 • Rebranded a commercial construction company around a new story and new markets, supporting +$12M in annual revenue growth and earning four Austin Business Journal features. • Launched Keller Williams’ Portfolio Real Estate luxury brand in Austin and San Antonio, and built the Schmitz & Smith brand, winner of an international branding award. • Built the go-to-market and referral channel that generated 83% of first-year revenue for a B2B AI SaaS company. • Designed and launched a new B2B service line that became a recurring revenue line within six months. • Rebuilt a content creator’s funnel around a simpler first step: 17,070 people entered, 3,900+ clicked through to paid offers, and the low-commitment offer converted at 33%. • Engaged 1,500+ business leaders through a corporate giving research initiative covered by the Austin Business Journal and Austin American-Statesman. 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘 I founded and led a marketing agency for 15 years, served as editor-in-chief of two magazines, led marketing as fractional CMO for a B2B AI SaaS company, and spent 17 years as co-founder of an email marketing platform. Industries: hospitality and travel, real estate, construction, SaaS and AI, healthcare, professional services, ecommerce, and consumer brands. 𝗟𝗘𝗧’𝗦 𝗪𝗢𝗥𝗞 𝗧𝗢𝗚𝗘𝗧𝗛𝗘𝗥 I’m equally comfortable working on my own or leading your team. Projects range from sharpening one message or launch to building a full brand and go-to-market strategy, or leading marketing on an ongoing basis. Tell me what you’re building and who it’s for, and I’ll tell you what story I think you should be telling.