Jennifer A.

Fractional CMO | GTM, Partnerships & AI Visibility Strategy

Good work doesn't always win. Better products lose to worse ones. Stronger brands get overlooked while weaker ones get recommended - by people - and now by AI. I've spent 20+ years figuring out why, and helping founders and leadership teams fix it. Along the way, that's meant marketing strategy, partnerships, brand, and commercialization work - always in service of the same thing: positioning, messaging, and a growth path that isn't obvious from inside the business. A few recent results: • Built the commercial strategy, service packaging, and consultant/agency partner program for a software company before it hired its first sales rep - the partner-led motion generated 83% of first-year revenue. • Helped a construction company grow from $48M to $60M in annual revenue by expanding its revenue streams to new audiences, creating strategic partnerships and market presence. • Built and launched the marketing department for a B2B company, then developed a new service line that generated approximately $87K+in its first six months. • Redesigned the CRM architecture and customer journey for a healthcare education company, building email/SMS campaigns generating $10,000+/month. Staying ahead of what's actually working is part of how I operate - right now, that's AI visibility. As buyers increasingly research vendors through ChatGPT, Perplexity, and Google's AI Overviews instead of traditional search, most companies have no idea whether they're being recommended - or why they're invisible, or misrepresented. I can audit how your brand actually shows up across AI answer engines, tell you exactly why you're missing or getting the story wrong, and build the fix: schema markup, content structure, and the entity signals that get you cited accurately. You can run the playbook yourself, or my team and I can execute it for you. If you're building a partner program, shaping a GTM motion, or figuring out where your next revenue is coming from - including whether AI search is quietly costing you deals - I'd be glad to talk.