Ivana B.

I'm a Petroleum Engineer, but my professional journey led me to the eCommerce industry, where I discovered SEO and became a SEO Specialist. I have hands-on experience in eCommerce and project management, where I developed experience coordinating projects, marketing initiatives, and day-to-day operations. SEO My core SEO experience includes: → Keyword Research: Search intent, keyword mapping, clustering, and identifying opportunities based on relevance and competition. → On-Page SEO: Metadata, heading structure, internal linking, content optimization, image optimization, and page-level improvements. → Content Strategy: Topic research, content planning, keyword targeting, content briefs, and SEO writing aligned with search intent. → SEO Audits: Identifying indexing, crawlability, content, structure, and on-page issues and prioritizing recommendations based on potential impact. → Competitor Analysis: Analyzing competitors' keywords, content, page structure, and organic opportunities. E-COMMERCE SEO I have hands-on experience working with an eCommerce website on Shopify, combining SEO with broader eCommerce operations. → Product and collection page optimization → Keyword research based on search intent → Blog and content structure → Internal linking and site architecture → Metadata optimization → Google Search Console analysis → Identifying organic growth opportunities LOCAL SEO I also have hands-on experience optimizing a Google Business Profile for a local business. → Google Business Profile optimization → Local keyword targeting → Business information and service optimization → Local search visibility → Review and trust signals MY APPROACH I don’t believe SEO should be a collection of disconnected tasks. I start by understanding the website, the target audience, search intent, and business objectives. From there, I identify opportunities, prioritize them based on impact, and turn the strategy into practical actions. Tools I’ve worked with include: Google Search Console, Ahrefs, Semrush, Shopify, Screaming Frog, Google Merchant Center, PageSpeed Insights, Google Workspace, Notion, Slack.