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Francesco B.
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Francesco B.

Brand Identity & Packaging Designer | Consumer Brands, Visual Systems

I help consumer and commercial brands build clear, cohesive visual identities that work consistently across packaging, print, and branded materials. My focus is on creating scalable brand systems that combine strong aesthetics with real-world usability and production requirements. I work with skincare, beauty, fashion, food, hospitality and commercial brands on both launch projects and ongoing design production. "Francesco completed the project with outstanding professionalism and a collaborative attitude. His work is of exceptional quality, and he delivered everything on time, carefully incorporating all feedback throughout the process. I highly recommend him as a reliable and skilled professional." Services Offered: 🔹 Brand Identity & Logo Design Logos, visual identities, typography systems and brand guidelines designed for clarity, recognition, and long-term consistency. 🔹 Packaging Design Packaging systems for consumer brands including labels, boxes, multi-SKU product lines and production-ready artwork. 🔹 Editorial & Commercial Design Catalogs, brochures, presentations and marketing materials designed for both visual impact and structured communication. 🔹 Print & Production Support Print-ready files, packaging adaptations, layout updates and ongoing production design for established brands and growing companies. With over 10 years of experience in branding and visual communication, I work across both consumer-facing brands and structured commercial clients, helping businesses maintain consistent and professional design systems across every touchpoint. I focus on delivering refined, production-ready design solutions that remain effective across packaging, print and long-term brand applications.

🇮🇹Fano, Italy$35/hr100% JSS5.00 (9)Since Jan 2024

Earnings and projects

MRR
$273

Last 6 months ÷ 6

World#101,892 / 412k
🇮🇹Country#590 / 3,095
Revenue, last 30 days
$413

Last 6 months: $1.6k

World#67,649 / 412k
🇮🇹Country#355 / 3,095
Total earnings
$6.2k

Billed in all: $6.5k

World#235,930 / 412k
🇮🇹Country#1,571 / 3,095
Per project
$367

$820 in the last 6 months

World#212,051 / 412k
🇮🇹Country#1,470 / 3,095
Projects, last 6 months
2
50% fixed50% hourly
World#88,918 / 412k
🇮🇹Country#591 / 3,095
Projects in all
17

Across 18 contracts

78% fixed22% hourly
World#149,089 / 412k
🇮🇹Country#1,133 / 3,095

Earnings, last 30 days

$6.5k+$413 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$6,000$6,250$6,500Oct 8Oct 23Nov 7

Skill rankings: Top 19% in Brochure

Ranked by MRR among everyone on Upwork with the skill.

  1. #44Beauty211 freelancers · 🇮🇹 #2Top 21%
  2. #76Catalog315 freelancers · 🇮🇹 #2Top 24%
  3. #90Package Graphics317 freelancers · 🇮🇹 #1Top 28%
  4. #149Food Packaging411 freelancers · 🇮🇹 #2Top 36%
  5. #161Catalog Design484 freelancers · 🇮🇹 #3Top 33%
  6. #162Food & Beverage670 freelancers · 🇮🇹 #3Top 24%
  7. #219Label Design618 freelancers · 🇮🇹 #4Top 35%
  8. #369Brochure1,988 freelancers · 🇮🇹 #2Top 19%