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Laura Catalina A.
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Laura Catalina A.

Marketing & Sales Copywriter | Ads, VSL & Email

⭐️ Clear copy turns interest into revenue ⭐️ Hi, I'm Catalina, a copywriter specializing in persuasive, conversion-driven copy for social media, ads, and sales funnels. I help creators, agencies, and digital businesses turn attention into action through strategic content, clear messaging, and sales-focused storytelling. I write copy with one goal in mind: conversion. I've developed social media scripts, ad copy, VSLs, email sequences, landing pages, and funnel strategies that generated $48,000+ in direct revenue, scaled a 30M+ follower brand by 700K followers in under 2 months, and increased email CTR by up to 41% by aligning messaging, audience awareness, and offer intent. Here's how I can support your business: ✅ Write high-conversion video scripts for social media and ads (TikTok, Meta, Instagram) ✅ Develop ad copy and hooks that stop the scroll and drive action ✅ Create VSL scripts that educate, persuade, and sell ✅ Design sales page and landing page copy aligned with buyer psychology ✅ Build email sequences for launches, nurturing, and closing ✅ Improve conversion rates through clearer messaging and CTAs These are the types of outcomes I've delivered: ✔ Scaled a 30M+ follower health & wellness brand by 700K followers in under 2 months through viral content, generating 4.3M views per piece ✔ Produced 40+ high-conversion video scripts weekly for supplement sales campaigns across TikTok, Facebook, and Instagram ✔ Increased email click-through rates by 41% through copy optimization and CTA clarity ✔ Improved lead-to-sale conversion by 32% by refining offer positioning and email flow ✔ Supported launches with 150+ sales-focused copy assets across social media, VSLs, emails, and landing pages I work best with clients who want copy that sells, not just words that sound good. Send me a message and let's turn your content into a revenue-driven system.

🇨🇴Bogota, Colombia$40/hr100% JSS4.97 (4)Since Jan 2024

Earnings and projects

MRR
$451

Last 6 months ÷ 6

World#82,150 / 412k
🇨🇴Country#1,094 / 4,578
Revenue, last 30 days
$0

Last 6 months: $2.7k

Total earnings
$4.5k

Billed in all: $4.7k

World#264,393 / 412k
🇨🇴Country#3,075 / 4,578
Per project
$638

$541 in the last 6 months

World#160,835 / 412k
🇨🇴Country#1,625 / 4,578
Projects, last 6 months
5
40% fixed60% hourly
World#41,746 / 412k
🇨🇴Country#284 / 4,578
Projects in all
7
43% fixed57% hourly
World#236,188 / 412k
🇨🇴Country#1,512 / 4,578

Earnings, last 30 days

$4.7kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$4,650$4,700$4,750$4,800Oct 8Oct 23Nov 7

Skill rankings: Top 14% in Sales Copywriting

Ranked by MRR among everyone on Upwork with the skill.

  1. #5Call to Action16 freelancers · 🇨🇴 #1Top 31%
  2. #16Persuasive Writing83 freelancers · 🇨🇴 #1Top 19%
  3. #155Marketing Communications807 freelancers · 🇨🇴 #6Top 19%
  4. #156Direct Response Copywriting741 freelancers · 🇨🇴 #2Top 21%
  5. #199Sales Funnel Copywriting1,313 freelancers · 🇨🇴 #2Top 15%
  6. #207Brand Positioning909 freelancers · 🇨🇴 #4Top 23%
  7. #281Sales Copywriting1,985 freelancers · 🇨🇴 #5Top 14%
  8. #285Landing Page Optimization1,118 freelancers · 🇨🇴 #4Top 25%