Jenny S.

Paid media strategist with 18 years of experience managing and improving paid media for companies across a wide range of industries. I work with companies ranging from startups to enterprise brands, often stepping into established accounts that need a more experienced strategic eye. That can mean identifying wasted spend, restructuring campaigns, improving tracking, finding new opportunities, or figuring out why performance isn’t where it should be. My experience spans Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok, Reddit, Pinterest, and X. I handle both strategy and day-to-day execution, with a focus on what’s actually driving leads, customers, and revenue. I’m especially comfortable with complex, multi-platform accounts where strong strategy, accurate tracking, and clear reporting all need to work together. My work includes: • Paid media strategy and execution • Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok, Reddit, Pinterest & X • Full-funnel campaign development and optimization • Account audits, restructures, and takeovers • International campaign expansion • Conversion tracking, GTM, GA4, and attribution • HubSpot reporting and lifecycle analytics • Performance reporting for leadership teams • Landing page and funnel analysis I've worked across B2B, SaaS, healthcare, legal, home services, eCommerce, and DTC, adapting strategy to each business rather than forcing the same playbook onto every account. I also have extensive experience cleaning up accounts after agency transitions, rebuilding conversion tracking, restructuring campaign architecture, improving reporting, and creating processes that allow paid media to scale as the business grows. Certifications include: • 13 Google Certifications (including Google Analytics) • Meta Blueprint Certified • Microsoft Advertising Professional • LinkedIn Marketing Certified • 18 HubSpot Certifications • 6 Semrush Certifications • Apple Search Ads Certified I value transparency, responsiveness, and making recommendations that are backed by data, not assumptions. Whether I'm managing day-to-day performance or helping shape long-term strategy, my focus is always the same: helping clients make better marketing decisions and get more from their advertising investment.