Jeffrey W.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

I love to write and create great copy that drives results. But writing effectively for the funnel requires something a lot of creative people don’t have — a strategic mindset. And turning copy into a powerful brand requires something a lot of creative people don’t love — process. Knowing what content should do at each stage of the customer journey turns words into sales. And repeatable processes turn into executable plans that you and your team can use to create brand power across the organization. It’s what I’ve done my whole working life. Highlights from my career to date include building the brand for the housing startup Momo Homes, creating the customer-service voice of Expedia, and running the Travel section at MSNBC.com. I've created brand messaging frameworks, content marketing programs, think-pieces on brand, email nurture sequences, video scripts, social media ads, executive blog series, speeches, corporate communications, and more. My clients have included behemoths like VMWare, Starbucks, Target, Microsoft, Google, Amazon, Concentrix, SAP Concur, and Smartsheet, as well as a constellation of startups. Let me help you out.