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Sunday D.
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Sunday D.

Creative Strategist & Meta Ads Expert | DTC, E-com | 17M spend managed

Most brands have a creative problem right now: rising CPA, unstable results, creative fatigue, and scaling that stalls. The difference is that the fix is no longer “better targeting.” It is creative, diversity and conversion signals. With Andromeda and other updates, Meta’s delivery system is increasingly AI led. It decides who to show your ads to based on creative, copy, and conversion signals, not the old “interest stack” playbook. That is why many businesses feel performance is unpredictable even when they are spending. I help you build campaigns that work with the system, not against it, so you can grow profitably with a focus on MER, contribution margin, CAC payback, and scalable acquisition not just platform ROAS. ✅ What I do Creative strategy that becomes your targeting: hooks, angles, offers, UGC scripts, briefs, creative testing plan, iterations Meta Ads management: Facebook Ads and Instagram Ads, prospecting, retargeting, Advantage campaigns, scaling and optimisation Tracking and measurement: Pixel, Conversions API, GA4, UTMs, reporting that ties spend to real business outcomes ✅ What you get A clear creative roadmap and testing strategy A simplified account structure you can trust Decisions based on blended performance and MER, not vanity metrics 🎖️ Certifications Meta Certified Media Buying Professional Meta Certified Discovery Commerce Specialist Meta Certified Creative Strategy Professional Google Ads Certifications If you share your website, AOV, margins, and current results, I will reply with the first 3 tests I would run to lift MER.

🇺🇸Vienna, United States$59/hr100% JSS4.85 (47)Since Jan 2024

Earnings and projects

MRR
$2.9k

Last 6 months ÷ 6

World#13,275 / 412k
🇺🇸Country#3,499 / 62.1k
Revenue, last 30 days
$1.1k

Last 6 months: $17k

World#38,836 / 412k
🇺🇸Country#6,000 / 62.1k
Total earnings
$38k
World#97,221 / 412k
🇺🇸Country#17,051 / 62.1k
Per project
$506

$482 in the last 6 months

World#185,266 / 412k
🇺🇸Country#31,116 / 62.1k
Projects, last 6 months
36

Across 40 contracts

73% fixed27% hourly
World#1,955 / 412k
🇺🇸Country#368 / 62.1k
Projects in all
75

Across 85 contracts

75% fixed25% hourly
World#39,548 / 412k
🇺🇸Country#6,116 / 62.1k

Earnings, last 30 days

$37.9k+$1.1k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$36k$37k$38kOct 9Oct 24Nov 8

Skill rankings: Top 3% in Lead Generation worldwide

Ranked by MRR among everyone on Upwork with the skill.

  1. #18Website & CMS Bug Fix619 freelancersTop 3%
  2. #49B2C Marketing1,239 freelancersTop 4%
  3. #55Social Media Ad Campaign1,959 freelancersTop 3%
  4. #113Business Consulting1,811 freelancersTop 6%
  5. #119WordPress Website3,496 freelancersTop 3%
  6. #124WordPress Website Design2,948 freelancersTop 4%
  7. #223Ecommerce Website6,126 freelancersTop 4%
  8. #243Social Media Advertising7,006 freelancersTop 3%