Sunday D.
Creative Strategist & Meta Ads Expert | DTC, E-com | 17M spend managed
Most brands have a creative problem right now: rising CPA, unstable results, creative fatigue, and scaling that stalls. The difference is that the fix is no longer “better targeting.” It is creative, diversity and conversion signals. With Andromeda and other updates, Meta’s delivery system is increasingly AI led. It decides who to show your ads to based on creative, copy, and conversion signals, not the old “interest stack” playbook. That is why many businesses feel performance is unpredictable even when they are spending. I help you build campaigns that work with the system, not against it, so you can grow profitably with a focus on MER, contribution margin, CAC payback, and scalable acquisition not just platform ROAS. ✅ What I do Creative strategy that becomes your targeting: hooks, angles, offers, UGC scripts, briefs, creative testing plan, iterations Meta Ads management: Facebook Ads and Instagram Ads, prospecting, retargeting, Advantage campaigns, scaling and optimisation Tracking and measurement: Pixel, Conversions API, GA4, UTMs, reporting that ties spend to real business outcomes ✅ What you get A clear creative roadmap and testing strategy A simplified account structure you can trust Decisions based on blended performance and MER, not vanity metrics 🎖️ Certifications Meta Certified Media Buying Professional Meta Certified Discovery Commerce Specialist Meta Certified Creative Strategy Professional Google Ads Certifications If you share your website, AOV, margins, and current results, I will reply with the first 3 tests I would run to lift MER.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $17k
$482 in the last 6 months
Across 40 contracts
Across 85 contracts
Earnings, last 30 days
Skill rankings: Top 3% in Lead Generation worldwide
Ranked by MRR among everyone on Upwork with the skill.
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