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Hiba H.

Hiba H.

Creative Director | Graphic Designer

Good design makes a brand look good. Creative direction makes it grow. 🚀 Most businesses don't need more graphics. They need a clear direction that scales their identity, grows their social presence, converts website visitors, and makes campaigns profitable. After 7+ years building brands, shaping campaigns, and working inside agencies, I've seen the same problems repeat: ❌ A great brand identity, but no idea how to scale it ❌ A strong campaign idea that never becomes a brief, copy, or website ❌ Social templates that get used once, then replaced ❌ Website, ads, and socials all saying different things My approach: one cohesive system, used consistently across every touchpoint. ✅ 🌟 What I Deliver ✔ Creative Direction: brand identity scaling, template systems, website visuals mapped to the customer journey, trend-aware social content, and full campaign direction (seasonal, holiday, launch) ✔ Full-Stack Design: logos, branding, social, print, UI/UX, and motion, built to international standards ✨ Why Clients Choose Me ✅ 7+ years of professional experience ✅ US-based marketing agency-level and in-house Creative Director experience ✅ Clear communication and reliable timelines ✅ Easy to plug into any team (Asana, ClickUp, Slack, Notion) 🛠 𝗧𝗼𝗼𝗹𝘀 𝗜 𝗨𝘀𝗲 • Adobe Illustrator (Logo, branding) • Adobe Photoshop (Image manipulation, mockups, social media designs) • Adobe InDesign (Print layouts, brand guidelines) • Adobe After Effects (Logo animations) • Figma (UI UX design) • Canva (Social Media Templates) • Google Workspace (Content calendars, spreadsheets, campaign planning) Management Tools: • Asana • Clickup • Slack • Notion NOTE: After wrapping up amazing projects with some fantastic long-term clients and top-notch marketing and creative agencies, I'm now open to new ongoing opportunities! Looking for a creative partner? Let's hop on a quick call 📞

🇵🇰Karachi, Pakistan$15/hr100% JSS4.93 (18)Since Jan 2024

Earnings and projects

MRR
$69

Last 6 months ÷ 6

World#143,887 / 412k
🇵🇰Country#20,710 / 52.9k
Revenue, last 30 days
$0

Last 6 months: $416

Total earnings
$2.7k

Billed in all: $2.8k

World#306,104 / 412k
🇵🇰Country#36,733 / 52.9k
Per project
$161

$208 in the last 6 months

World#279,170 / 412k
🇵🇰Country#36,769 / 52.9k
Projects, last 6 months
2
100% fixed0% hourly
World#88,918 / 412k
🇵🇰Country#17,051 / 52.9k
Projects in all
17

Across 18 contracts

78% fixed22% hourly
World#149,089 / 412k
🇵🇰Country#24,806 / 52.9k

Earnings, last 30 days

$2.8kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$2,750$2,800$2,850$2,900Oct 8Oct 23Nov 7

Skill rankings: Top 21% in Mission Statement

Ranked by MRR among everyone on Upwork with the skill.

  1. #6Mission Statement28 freelancers · 🇵🇰 #1Top 21%
  2. #12Tagline41 freelancers · 🇵🇰 #1Top 29%
  3. #68Brand Naming249 freelancers · 🇵🇰 #4Top 27%
  4. #344Brand Positioning909 freelancers · 🇵🇰 #29Top 38%
  5. #484Market Analysis1,500 freelancers · 🇵🇰 #75Top 32%
  6. #574Digital Design1,758 freelancers · 🇵🇰 #41Top 33%
  7. #860Brand Guidelines2,070 freelancers · 🇵🇰 #141Top 42%
  8. #867Brand Consulting2,336 freelancers · 🇵🇰 #55Top 37%