Hiba H.
Creative Director | Graphic Designer
Good design makes a brand look good. Creative direction makes it grow. 🚀 Most businesses don't need more graphics. They need a clear direction that scales their identity, grows their social presence, converts website visitors, and makes campaigns profitable. After 7+ years building brands, shaping campaigns, and working inside agencies, I've seen the same problems repeat: ❌ A great brand identity, but no idea how to scale it ❌ A strong campaign idea that never becomes a brief, copy, or website ❌ Social templates that get used once, then replaced ❌ Website, ads, and socials all saying different things My approach: one cohesive system, used consistently across every touchpoint. ✅ 🌟 What I Deliver ✔ Creative Direction: brand identity scaling, template systems, website visuals mapped to the customer journey, trend-aware social content, and full campaign direction (seasonal, holiday, launch) ✔ Full-Stack Design: logos, branding, social, print, UI/UX, and motion, built to international standards ✨ Why Clients Choose Me ✅ 7+ years of professional experience ✅ US-based marketing agency-level and in-house Creative Director experience ✅ Clear communication and reliable timelines ✅ Easy to plug into any team (Asana, ClickUp, Slack, Notion) 🛠 𝗧𝗼𝗼𝗹𝘀 𝗜 𝗨𝘀𝗲 • Adobe Illustrator (Logo, branding) • Adobe Photoshop (Image manipulation, mockups, social media designs) • Adobe InDesign (Print layouts, brand guidelines) • Adobe After Effects (Logo animations) • Figma (UI UX design) • Canva (Social Media Templates) • Google Workspace (Content calendars, spreadsheets, campaign planning) Management Tools: • Asana • Clickup • Slack • Notion NOTE: After wrapping up amazing projects with some fantastic long-term clients and top-notch marketing and creative agencies, I'm now open to new ongoing opportunities! Looking for a creative partner? Let's hop on a quick call 📞
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $416
Billed in all: $2,806$2.8k
$208 in the last 6 months
Across 18 contracts
Earnings, last 30 days
Skill rankings: Top 21% in Mission Statement
Ranked by MRR among everyone on Upwork with the skill.
- #6Mission Statement28 freelancers · 🇵🇰 #1Top 21%🇵🇰#1 of 2
- #12Tagline41 freelancers · 🇵🇰 #1Top 29%🇵🇰#1 of 2
- #68Brand Naming249 freelancers · 🇵🇰 #4Top 27%🇵🇰#4 of 15
- #344Brand Positioning909 freelancers · 🇵🇰 #29Top 38%🇵🇰#29 of 73
- #484Market Analysis1,500 freelancers · 🇵🇰 #75Top 32%🇵🇰#75 of 222
- #574Digital Design1,758 freelancers · 🇵🇰 #41Top 33%🇵🇰#41 of 124
- #860Brand Guidelines2,070 freelancers · 🇵🇰 #141Top 42%🇵🇰#141 of 350
- #867Brand Consulting2,336 freelancers · 🇵🇰 #55Top 37%🇵🇰#55 of 121