Paula Andrea M.

Marketing and Advertising professional with 3+ years of experience in Programmatic Advertising, specializing in campaign planning, execution, optimization, and reporting across multiple DSPs, including DV360, The Trade Desk, and healthcare-focused platforms such as DeepIntent and PulsePoint. Experienced in managing awareness and performance campaigns, analyzing data to drive results, and collaborating with cross-functional teams in fast-paced environments. Additionally, I have experience managing paid social campaigns through Meta Ads and Google Ads, along with knowledge of content strategy and community management. I am committed to continuous learning and delivering high-quality work that supports business growth. Skills • Programmatic Advertising (DV360, The Trade Desk, DeepIntent & PulsePoint) • Campaign Optimization & Reporting • Audience Targeting & Media Planning • Pacing, Troubleshooting & Performance Analysis • Google Analytics • Google Sheets • Meta Ads & Google Ads • Communication Skills