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Borislav K.
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Borislav K.

Facebook Ads Expert | Growth Partner | Founder with a 6-Figure exit

⭐ 6+ years managing multi-million-dollar paid media budgets across Meta & Google 🏆 Built my first company from zero and sold it for a six-figure exit at 24 💰 Operator-led systems that consistently return 4-6x ROAS when the fundamentals are right I'm not a freelancer selling "marketing." I'm a founder who built a real business, made paid media the engine behind it, and sold the whole thing for a six-figure exit before I turned 25. My own company wasn't scaled through theory or recycled agency playbooks. It was built the way real businesses grow: clear unit economics, ruthless prioritization, fast execution, and a paid acquisition engine that could scale without breaking operations. Then I did the hardest part, I turned it into an asset someone else wanted to buy, and closed the sale. When your cash flow, payroll, and reputation depend on performance, you stop caring about vanity metrics and start caring about what actually moves profit. If you're trying to scale and the results feel inconsistent, slow, or fragile, that doesn't mean your business is broken. It usually means the execution is disconnected from how your business actually makes money. At this stage, you don't need another "media buyer," you need someone who has sat in the founder's chair, understands how your business actually makes money, where it leaks, and how paid traffic fits into the bigger system instead of being treated like a magic button. A real growth partner does more than launch ads, and they definitely don't disappear after the invoice is paid. They prioritize your goals even when it means saying no to bad ideas, they refuse to settle for average execution, and they communicate clearly and often because ambiguity kills performance faster than bad ads. That mindset is exactly what took my brand, SAKÉ, from a zero-to-one idea into a top-2 event promoter in Bulgaria for 2025, and then into a six-figure sale. It's also how I've helped other brands expand from local operators into multi-market businesses, such as Ivet Group. If you're serious about scaling and want steady growth without hype or fake guarantees, here's what I handle end to end: 👉 Business model, funnel, and analytics audit to identify real constraints 👉 Meta & Google campaign review, restructuring, and scaling roadmap 👉 Full monitoring of your digital marketing ecosystem, not just ads 👉 Ad copywriting and creative direction with rapid iteration cycles 👉 Web and app tracking setup, verification, and ongoing analysis 👉 Conversion rate optimization focused on revenue and margin And here's how we're going to do it: ✨ We jump on a discovery call where I ask direct questions about your product, margins, customer journey, and constraints so we don't build strategy on guesses. ✨ We identify the KPIs that are slowing growth and the leaks that are killing efficiency, then we fix the system before we increase spend. ✨ We build and execute a paid growth strategy that scales responsibly, meaning budget grows only when performance and operations can support it. If you want operator-level execution from someone who's actually built, scaled, and sold a business, and knows what it's like to be on your side of the table, have a call with me. Once we align on the plan, execution is on me.

🇧🇬Varna, Bulgaria$100/hr100% JSSSince Jan 2024

Earnings and projects

MRR
$16

Last 6 months ÷ 6

World#167,700 / 412k
🇧🇬Country#419 / 1,161
Revenue, last 30 days
$0

Last 6 months: $99

Total earnings
$1.3k

Billed in all: $1.4k

World#372,967 / 412k
🇧🇬Country#1,090 / 1,161
Per project
$427

$99 in the last 6 months

World#197,765 / 412k
🇧🇬Country#615 / 1,161
Projects, last 6 months
1
100% fixed0% hourly
World#128,092 / 412k
🇧🇬Country#308 / 1,161
Projects in all
3

Across 4 contracts

25% fixed75% hourly
World#304,140 / 412k
🇧🇬Country#926 / 1,161

Earnings, last 30 days

$1.4kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$1,320$1,340$1,360$1,380Oct 8Oct 23Nov 7

Skill rankings: Top 38% in Advertising

Ranked by MRR among everyone on Upwork with the skill.

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  2. #568Performance Marketing1,000 freelancers · 🇧🇬 #6Top 57%
  3. #678Paid Media1,517 freelancers · 🇧🇬 #2Top 45%
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  5. #1,672Branding & Marketing3,758 freelancers · 🇧🇬 #6Top 44%
  6. #2,935Facebook Advertising6,298 freelancers · 🇧🇬 #11Top 47%
  7. #4,164Marketing10,098 freelancers · 🇧🇬 #8Top 41%
  8. #4,350Google Ads9,625 freelancers · 🇧🇬 #18Top 45%