Jackie F.

Doubled inbound leads | Increased search and AI tool traffic by 25% What I bring that most content strategists don't: financial literacy, operational thinking, and the ability to write for the decision-makers I used to be. I help B2B brands, SaaS companies, fractional executives, and service-based founders turn their expertise into content that generates real revenue. I spent 15 years leading finance and operations at the executive level. That means I think about your marketing the way a CFO does: every decision should have a targeted return, not just visibility. → A B2B training platform with an impressive product but low inbound leads. We overhauled their messaging to speak directly to their ideal buyers, reframed their value through the lens of ROI and time savings, and placed strategic content that guided prospects to the next step. They doubled their inbound leads with the right content in the right places. SERVICES I work across the full content ecosystem, including: • Email marketing strategy and copywriting (welcome sequences, nurture campaigns, promotional sends, newsletters) • Blog and article writing (SEO and AEO-informed) • Website and landing page copywriting and messaging audits • LinkedIn content strategy and ghostwriting • Social media content (LinkedIn, Facebook, Instagram) • Content strategy and editorial planning PLATFORMS & TOOLS HubSpot | Mailchimp | WordPress | Yoast SEO | Squarespace | LinkedIn | Facebook | Instagram