Umar F.

𝗖𝗮𝗽𝗖𝘂𝘁 𝗩𝗶𝗱𝗲𝗼 𝗘𝗱𝗶𝘁𝗼𝗿 | 𝗗𝗧𝗖 & 𝗠𝗲𝘁𝗮 𝗔𝗱𝘀 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁 | 𝗨𝗚𝗖 𝗩𝗶𝗱𝗲𝗼 𝗔𝗱𝘀 | 𝗔𝗜 𝗩𝗶𝗱𝗲𝗼 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 | 𝗦𝗵𝗼𝗿𝘁-𝗙𝗼𝗿𝗺 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 | 𝗥𝗲𝗲𝗹𝘀 | 𝗧𝗶𝗸𝗧𝗼𝗸 | 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗦𝗵𝗼𝗿𝘁𝘀 | 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 I’m a DTC Performance Creative Editor who helps e-commerce brands solve one of their biggest problems: Creating Meta ads that actually get attention, communicate the product, and drive sales. I don’t just edit videos. I turn products, raw footage, UGC, testimonials, scripts, and ideas into performance-focused ad creatives designed to help DTC brands improve their paid social results. WHAT I FOCUS ON Meta Ad Creatives That Sell • Scroll-stopping 1–3 second hooks • Direct-response video ads • UGC and testimonial creatives • Product demonstration ads • Problem → Solution creatives • Pain-point and desire-based angles • Offer and discount creatives • Retargeting ads • Creative variations for A/B testing I HELP SOLVE PROBLEMS LIKE • Ads that people scroll past • Weak or boring hooks • High CPM but low engagement • Good products but poor creative • Low CTR and weak conversion • Creatives that look good but don’t sell • Running out of new ad angles to test I solve these through better hooks, stronger messaging, faster pacing, pattern interrupts, compelling visuals, social proof, and clear CTAs. MY PERFORMANCE CREATIVE PROCESS Research → Angle → Hook → Problem → Solution → Proof → Offer → CTA → Test Before editing, I think about why someone would stop scrolling and why they would want to buy. That means every creative has a purpose — not just a nice-looking edit. UGC + AI CREATIVE PRODUCTION I also use AI to help DTC brands produce more creative variations faster. • AI UGC videos • AI avatars and presenters • AI voiceovers • AI-generated B-roll • AI product and lifestyle visuals • AI product scenes • Script-to-video creatives • Creative concept variations TOOLS CapCut | ElevenLabs | HeyGen | Runway | Kling | Higgsfield | Sora | Nano Banana | ChatGPT My goal is simple: Create better creatives → Test more angles → Find winning ads → Help DTC brands sell more. If you’re looking for someone who understands that performance creative is more than video editing, I can help turn your product and marketing ideas into Meta ad creatives built with performance in mind.