Felicia J.

Oh good, you're here. I was about to start talking to myself. Which, fair warning, is most of this job. But since you showed up, I'll tell you about it instead. I'm a creative strategist who helps increase ROAS in Meta ads. I do this by deep research and doing what has already been proven. You see, I look at ads as a scientist using the scientific method. Before I write anything I ask: what's already working in this space? What patterns do keep showing up? Is this top, middle, or bottom of funnel? Then I test one variable at a time. Most people swap the hook, the visual, and the offer all at once, the ad does better, and they have no idea why. So they can't do it again. Change one thing and you actually learn something you can repeat. With that being said, we have approximately 2 seconds to stop the scroll. So we need 3 things. Volume Meta rewards accounts that feed it fresh creative, which means you stop paying more for the same eyeballs. Relevancy We need to know your customer like we've been living inside their head. That's why I do a super deep dive into your average customer. Variety Since the targeting changes, different angles reach different avatars. That's how you get in front of the buyer who wasn't even shopping yet. So if you're tired of your ads fatiguing fast, or you’re busy having 1,001 other things on your plate, shoot me a message. I'll make you 3 free statics you can use and test, in exchange for letting me use them as a case study. Message me the word "statics" for your free ads.