Muhammad B.
Facebook Ads Expert | Social Media Marketing Strategist | Pixel Setup
Need a Facebook Ads / Meta Ads expert who can generate qualified leads and profitable sales — not just clicks and impressions? I help service businesses and eCommerce brands build, optimize, and scale Facebook & Instagram advertising campaigns focused on real business results. With 129+ jobs completed/in progress and 1,800+ hours on Upwork, I bring hands-on experience across Meta Ads strategy, lead generation, eCommerce sales, creative testing, tracking, and campaign scaling. 💰 Results & experience ✓ Helped scale a business to $50K/month with 5X ROAS ✓ Tested 2,500+ ad creatives across multiple industries ✓ Improved lead quality from 20 low-quality leads/day to 4 qualified leads through optimization ✓ Increased Instagram Ads engagement by 350% through creative testing ✓ Extensive experience with both lead generation and eCommerce Meta Ads 🎯 Meta Ads services • Facebook Ads management • Meta Ads campaign setup & optimization • Facebook lead generation • Appointment booking campaigns • eCommerce & Shopify Facebook Ads • Facebook & Instagram sales campaigns • Meta Ads audits • Campaign scaling & budget optimization • Retargeting & lookalike audiences • Audience research & testing • Creative strategy & competitor research • Ad copywriting • Static & video ad creative strategy • Meta Pixel setup • Conversion API (CAPI) • Conversion tracking & event setup • GoHighLevel CRM integration 🏆 Industries I've worked with Home services | Roofing | Landscaping | Window cleaning | Pest control | Solar | EV chargers | Med spas | Aesthetic clinics | Chiropractors | Automotive | Real estate | Coaches & consultants | EdTech | Shopify & eCommerce Why hire me? I don't believe successful Facebook advertising is about simply launching campaigns and adjusting budgets. I look at the entire acquisition system: Offer → Creative → Copy → Targeting → Tracking → Funnel → Lead quality → Follow-up → Sales For lead generation, I focus on qualified prospects and booked appointments — not cheap leads that never answer the phone. For eCommerce, I focus on creative testing, conversion data, ROAS, CPA, and identifying campaigns that can be scaled profitably. I can also support the creative side of Meta Ads, including ad concepts, hooks, static creatives, video ads, UGC-style creatives, and copywriting. 🔧 Tools & platforms Meta Ads Manager | Facebook Ads | Instagram Ads | Meta Pixel | Conversion API (CAPI) | Shopify | GoHighLevel | GA4 | GTM | Canva | Adobe Premiere Pro 📩 Send me a message with your website and what you're currently struggling with. I'll review your situation and explain how I would approach improving your Facebook Ads performance.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $3.1k
Billed in all: $28,398$28k
$242 in the last 6 months
Across 17 contracts
Across 160 contracts
Earnings, last 30 days
Skill rankings: Top 18% in Social Media Marketing
Ranked by MRR among everyone on Upwork with the skill.
- #11Metal API30 freelancers · 🇵🇰 #1Top 37%🇵🇰#1 of 7
- #140Pixel Setup & Optimization593 freelancers · 🇵🇰 #25Top 24%🇵🇰#25 of 98
- #182Retargeting712 freelancers · 🇵🇰 #40Top 26%🇵🇰#40 of 145
- #196Digital Marketing Management872 freelancers · 🇵🇰 #33Top 22%🇵🇰#33 of 171
- #271Facebook Pixel Setup & Optimization1,163 freelancers · 🇵🇰 #71Top 23%🇵🇰#71 of 290
- #356Media Buying1,414 freelancers · 🇵🇰 #65Top 25%🇵🇰#65 of 240
- #396Instagram Ad Campaign1,727 freelancers · 🇵🇰 #97Top 23%🇵🇰#97 of 405
- #588Facebook Ad Campaign2,495 freelancers · 🇵🇰 #135Top 24%🇵🇰#135 of 587