Dave L.

If you want email marketing that does more than send more emails, you’ve found the right guy. I help SaaS, subscription, membership, coaching, and digital product businesses turn email into a real lifecycle revenue system through onboarding, activation, trial-to-paid conversion, retention, win-back, and reactivation flows. My name’s Dave, and I specialize in lifecycle email marketing, automation strategy, direct-response copy, segmentation, funnel & customer journey optimization. That includes: - welcome sequences - onboarding flows - trial-to-paid sequences - activation emails - upsell and cross-sell flows - retention and win-back campaigns - launch and open-cart emails - CRM automations, segmentation, tagging, and workflow cleanup So if you need someone who can write the emails AND think through the logic behind the system, that’s where I’m strongest. A lot of freelancers can write an email. Far fewer can look at your funnel or product journey, spot where leads/users are leaking, map the right sequence, clean up the automation logic, improve segmentation, and make the whole system convert better. A few results: - Helped generate a 34% revenue boost in 8 months for a SaaS subscription offer through lifecycle flows and segmentation - Helped grow paid trial conversions from 0–1/month to 20–27/month - Increased upsells from 2/month to 11/month - Added 260 new members and $85,836.35 in sales for a membership business - Wrote a 10-part open-cart sequence that brought in 42 students and $33,810 - Improved a welcome sequence from 1.43% to 6.25% conversion Here’s how I usually help: 1. Find the lifecycle bottleneck I look at where the system actually breaks. Trial users not activating? Leads not moving toward the offer? New customers not being onboarded properly? Inactive users being ignored? All subscribers being treated the same when they should be segmented? 2. Build or improve the system That can mean writing the sequence, mapping the journey, improving automation logic, cleaning up tags, creating segments, reducing overlap, and making sure every email has a reason to exist. 3. Optimize for conversion and retention Not just opens and clicks. I care about whether the emails create more buyers, more members, more trial conversions, stronger retention, better reactivation, and more revenue. My stack and comfort zone includes ActiveCampaign, GoHighLevel, Kit/ConvertKit, HubSpot, Drip, GA4, and adjacent ESP/CRM tools. I’ve done a lot of client work outside Upwork, so while this profile may look fresh, the work itself isn't new to me. I’ve built and improved email systems, launch sequences, onboarding funnels, lifecycle campaigns, and over the past 5 years. Best fit projects: - SaaS onboarding and trial-to-paid flows - subscription lifecycle email systems - membership retention and win-back campaigns - course/coaching launch and follow-up emails - lifecycle strategy for businesses with existing leads, users, customers, or members I’m usually the strongest fit when you already have an offer, traffic, leads, trial users, customers, or members, but email is not doing enough to move them through the journey. If that sounds like what you need, send me a message with: 1. what you’re selling 2. what email system or CRM you use 3. where you think the bottleneck is right now Then I’ll let you know if I’m the right fit and how I’d approach it. Best, Dave Laxinto