Joshua S.

I help brands turn more paid traffic into profitable, repeat customers. Most marketing problems are not traffic problems. They are funnel problems: weak tracking, leaking landing pages, disconnected campaigns, and lifecycle systems that let qualified leads disappear. I'm a full-funnel Digital Marketing Strategist and Creative with 5+ years of experience helping brands connect paid media, conversion optimization, lifecycle marketing, automation, and creative into one growth system. 🔢 RECENT RESULTS -Increased email open rates from 18% to 38% through segmentation, list hygiene, and automation rebuilds -Reduced spam complaints to zero for a 51,000-subscriber newsletter -Full conversion tracking verification built across Meta Pixel, CAPI, and Google Tag Manager for active retainer accounts, eliminating double-counting and ensuring spend optimizes against real purchase events -Grew program sign-ups by 40% through multi-channel acquisition campaigns -Lifted active-user retention by 35% with behavior-based lifecycle automation -Recovered 26% of abandoned carts and increased welcome-series conversions by 72% -Improved ad and campaign engagement by 28% -Increased CTR by 25% through sharper lifecycle copy and funnel optimization -Reduced CAC by 10% through better targeting, tracking, and spend allocation ⚙️ WHAT I HELP WITH 🎯 Paid Media and Organic Growth Meta, Google, and LinkedIn campaigns built around CAC, ROAS, and real conversion data. Not vanity metrics. I have managed monthly ad spend ranging from $3,000 to $15,000 across Meta and Google for fintech and retail platforms over a combined four-year period, consistently hitting CAC targets through creative testing and audience optimization. Campaign types include lead generation, conversion, retargeting, and lookalike acquisition across Search, Display, and Performance Max. I develop the strategy, ad copy, and creative together so the hook and the visual are built as one unit, not handed off between people. I also support on-page SEO and content architecture to build organic search presence that compounds alongside paid rather than competing with it. ⚡ Tracking, Funnels, and CRO I audit and implement conversion tracking across Meta Pixel, Conversions API, Google Tag Manager, and GA4. That includes event verification, CAPI and Pixel deduplication, attribution checks, and fixing the tracking gaps that lead to wasted spend. I also improve landing page strategy and conversion copy to help more clicks become customers. 🔄 Lifecycle Marketing and Email Automation I build revenue-focused flows in Klaviyo, HubSpot, Mailchimp, MailerLite, ActiveCampaign, and GoHighLevel, from welcome and abandoned cart flows to reactivation and retention systems. Deliverability, segmentation, and list health are part of the work, not an afterthought. 🎨 Creative and Brand Systems I design performance-oriented campaign assets, ad creatives, social systems, and motion graphics that are built to convert, not merely look polished. 🤝 THE DIFFERENCE Strategy, execution, tracking, automation, and creative stay in one engagement. There is no handoff gap between the person running your ads, building your funnel, and designing the assets. 📋MY PROMISE TO YOU If you share your website URL, I will send a complimentary custom funnel audit within 24 hours. It will identify the highest-priority opportunities across paid media, tracking, conversion, email, SEO, and creative so you know what to fix before increasing spend. If you want a marketer who owns the journey from first click to repeat purchase, send me a message. — Josh