Rebecca L C.

I help subscription, membership, ecommerce, and creator-led businesses turn email and CRM into a measurable growth channel. I'm a lifecycle and growth marketer with 14+ years of experience building campaigns, automations, and customer journeys that drive conversion, engagement, retention, and revenue. I currently lead Growth & Lifecycle for a subscription-based consumer app, where I own CRM strategy across the customer journey. Here’s what I can help with: ✔ Email & lifecycle strategy ✔ Welcome, nurture, onboarding, conversion, retention & winback sequences ✔ CRM automation, segmentation & behavioral targeting ✔ Ecommerce lifecycle flows & promotional campaigns ✔ Launch and revenue campaigns ✔ A/B testing & conversion optimization ✔ Lifecycle audits & funnel optimization ✔ Campaign analytics & reporting ✔ Email copywriting & messaging strategy ✔ Campaign creative & email design ✔ List health, deliverability & sender reputation monitoring Platforms & tools: Braze, Convertkit / Kit, Klaviyo, Mailchimp, MailerLite, Beehiiv, Zapier, Amplitude, RevenueCat, Google Analytics, Canva, Adobe Photoshop, Adobe Illustrator + other CRM and marketing platforms. My background spans SaaS, subscription apps, eCommerce, creator businesses, digital products, and online education. I've led marketing initiatives for tech platforms including BandLab and ReverbNation, worked with eCommerce clients, and built and sold my own eCommerce wedding stationery business. I'm also a longtime creator and business owner myself, so I bring both sides to the table: the technical and strategic systems behind growth, and the human messaging that gets customers to actually engage and buy. If you need someone who can diagnose what's happening in your customer journey, develop the strategy, write the messaging, build the system, and optimize it based on actual results, let's talk.