Tobias Ezequiel M.
Meta Ads & Paid Media Specialist | Lead Gen & E-commerce
My path in Meta Ads has been built with persistence, constant learning, and hands-on results for clients in different industries. Today, I bring a data-driven approach, aggressive but structured testing, and creative storytelling to help businesses grow profitably. I’ve worked with lead generation and e-commerce brands across Spain, Mexico, USA, Colombia, Paraguay, and Argentina. My philosophy is simple: 👉 Treat every dollar as if it were my own, focus on ROI, and test until the numbers work. 💼 Key Achievements: JM Car Center (Automotive – Paraguay): Rebuilt campaigns from scratch, reduced CPL from ~$1 to $0.07 with qualified Instant Forms, generating 100+ leads and +$4,000 in sales from just $100 in spend. Fitter Training (Fitness – Spain): Lowered CPL from €10 to ~€7 while doubling trial session bookings compared to the previous media buyer. TopShirt (E-commerce – Colombia): Managed $3,755 in ad spend, delivering $18,903 in sales (ROAS 5.3). 📊 What I can do for you: ✔️ Build, manage & scale Meta Ads campaigns with clear testing roadmaps ✔️ Lower your CPL while increasing lead quality & conversions ✔️ Create and optimize ad creatives (CapCut, Canva, hooks, storytelling) ✔️ Set up custom funnels with retargeting & audience segmentation ✔️ Deliver reporting in Looker Studio / Sheets with actionable insights ✅ This is for you if: You want someone who truly cares about ROI and growth. You need a media buyer who is both analytical and creative. You’re open to testing and scaling with a clear strategy. 🚫 This is NOT for you if: You just want “set and forget” campaigns. You’re not open to creative/strategic testing. Rates & Terms My management fee ranges from $300–$600/month depending on budget and scope. This includes: Full initial account audit & action plan Ongoing campaign management (daily monitoring + optimizations) Bi-weekly reporting & growth recommendations Creative testing & audience strategy You can cancel anytime after the first month if you’re not satisfied. 📩 Click “Invite to Job” or send me a message — let’s talk about how I can maximize your Paid Media performance.
Earnings and projects
Last 6 months ÷ 4.3 months active (since Jun 2026)
Read daily since Oct 28, under 30 days
$514 in the last 6 months
Across 4 contracts
Earnings, last 30 days
Tracked from Oct 28, 2026.
Skill rankings: Top 28% in Marketing
Ranked by MRR among everyone on Upwork with the skill.
- #196Sales Funnel Implementation616 freelancers · 🇵🇾 #1Top 32%🇵🇾#1 of 1
- #500Media Buying1,414 freelancers · 🇵🇾 #4Top 35%🇵🇾#4 of 5
- #596Sales Funnel Builder1,980 freelancers · 🇵🇾 #1Top 30%🇵🇾#1 of 2
- #891Sales Funnel2,700 freelancers · 🇵🇾 #2Top 33%🇵🇾#2 of 3
- #916Organic Traffic Growth2,503 freelancers · 🇵🇾 #1Top 37%🇵🇾#1 of 1
- #2,396Marketing Strategy8,415 freelancers · 🇵🇾 #2Top 28%🇵🇾#2 of 3
- #2,812Marketing10,098 freelancers · 🇵🇾 #3Top 28%🇵🇾#3 of 7